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Spanish Furore Poses Mighty Test for Bosco

Published: August 1, 2012 (Issue # 1720)



  • Spanish canoer Saul Craviotto 
    Photo: courtesy of saul craviotto

  • Members of the 2012 Ukrainian Olympic team dressed in Bosco-designed apparel.
    Photo: nsc-olimpiyskiy.com.ua

MOSCOW As Spains leading athletes go in and out of the Olympic Village in east London during this summers games, they probably have a whole raft of questions on their minds. When do I have to show up for qualifying heats? How many more practices should I fit in? And why, Dios mio, do I have to wear this uniform?

Russian sportswear company Bosco Sport dressed the Spanish Olympic team for free this summer, and both the company and its Olympic outfits have been receiving tons of coverage in media outlets worldwide though it might not be the publicity that the company had hoped for.

The subject of astonishment and ridicule, the Spanish kit ranges from the old-timey yellow jackets and long red skirts worn by its female athletes during Fridays opening ceremony, to competition wear in a never-before-seen mix of cherry red, orange and canary yellow.

When the newspaper El Pais gave the Spanish public its first glances of the Bosco Sport uniforms, one reader said on the Spanish papers website that the warm-up suit looked like a costume for a lion tamer.

Its best if I dont comment. Leaving that to others, Spanish Olympian Saul Craviotto wrote on Twitter to caption a photograph of himself trying on his uniform at home this month. In the picture, the handsome sprint canoer wears a look of pained disbelief underneath a sports cap with an orange-red crown, a yellow visor and red embroidery resembling turkey feet.

He models bright red pants and a polo shirt covered with horseshoe-crab-shaped orange-red motifs. A yellow and red knapsack rounds out the outfit.

He was one of a handful of Spanish Olympic participants who have commented publicly on their dislike of the uniforms. Field hockey champion Alex Fabregas tweeted out a mock-enthusiastic photo of himself in uniform, saying, There are no adjectives.

For Bosco Sport, part of Russian fashion importer and retailer Bosco di Ciliegi, the Summer Olympics outfits arent just about what fans think as they watch a handful of matches from the stands or at home. Rather, the companys long-term international expansion goals hinge in part on the impression of Bosco Sport formed during the games.

The founder of Bosco di Ciliegi, a company whose name is an Italian translation of cherry orchard, was skeptical of the negative reaction.

Spanish people will be at the cash tills to buy our clothes, Mikhail Kusnirovich told Bloomberg News. I understand that for some Spanish fans they are unusual designs, but we have to be recognized very fast you only have a few seconds on TV.

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Wednesday, Apr. 16


Learn more about AmChams efforts during the Joint Manufacturing, and Investment and Legal Committees Meeting today at 9 a.m. Check their website for more information about the event.


Today marks the beginning of IPhEB and CPhI Russia 2014, an international forum for the pharmaceutical industry and biotechnology that will be at LenExpo today and tomorrow. Those both already established in the industries and hoping to start a career are encouraged to attend and network with their colleagues.


Thursday, Apr. 17


Expocenter Eurasia at 13 Ulitsa Kapitan Voronin is the sight of Goods on the Way, a five-day event starting today showcasing the latest in the industrial products industry. Bags, backpacks, swimsuits and much, much more will be available to attendees hoping to update not only their style but their accessories for the upcoming summer.


Friday, Apr. 18


Teachers and students alike shouldnt miss the opportunity to establish lasting contacts with Russian and foreign institutions during the 21st Education and Career Fair at LenExpo, beginning today and finishing tomorrow. Learn more about education in Russia and connect with your fellow scholars.


The Tromso International Film Festival, Norways largest, brings a short festival to St. Petersburg for one day only during Scandinavian Oddities, starting at 7 p.m. today at Rodina Cinema Center. Tickets for the event are 100 rubles ($2.80).


Sunday, Apr. 20


Celebrate Easter at Pavlovsk during the Easter Fair that begins today and continues through next Sunday. Visitors will have the chance to paint Easter eggs and children can take part in games as well as help decorate a tree in honor of Christianitys holiest day.


Today is one of the final days to see the exhibit Cacti Children of the Sun at the Peter the Great Botanical Garden. Starting Apr. 17, budding botanists will marvel at the variety and beauty of the deserts most iconic plant.


Monday, Apr. 21


Improve your grasp of Neruda, Bolano and Marquez at TrueDAs Beginners Spanish Lesson this evening at their location on the Petrograd Side. An experienced teacher will be on hand to help all attendees better understand the intricacies of the language and improve their accent.


Tuesday, Apr. 22


SPIBAs Breakfast with the Director event series continues as the association welcomes Andrei Barannikov, general director of SPN Communications, to the Anna Pavlova Hall of the Angleterre Hotel this morning at 9 a.m. Attendees must confirm their participation by Apr. 21.


The AmCham Environment, Health and Safety Committee Meeting is scheduled to begin at 9 a.m. this morning in the their St. Petersburg office.