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Spanish Furore Poses Mighty Test for Bosco

Published: August 1, 2012 (Issue # 1720)



  • Spanish canoer Saul Craviotto 
    Photo: courtesy of saul craviotto

  • Members of the 2012 Ukrainian Olympic team dressed in Bosco-designed apparel.
    Photo: nsc-olimpiyskiy.com.ua

MOSCOW As Spains leading athletes go in and out of the Olympic Village in east London during this summers games, they probably have a whole raft of questions on their minds. When do I have to show up for qualifying heats? How many more practices should I fit in? And why, Dios mio, do I have to wear this uniform?

Russian sportswear company Bosco Sport dressed the Spanish Olympic team for free this summer, and both the company and its Olympic outfits have been receiving tons of coverage in media outlets worldwide though it might not be the publicity that the company had hoped for.

The subject of astonishment and ridicule, the Spanish kit ranges from the old-timey yellow jackets and long red skirts worn by its female athletes during Fridays opening ceremony, to competition wear in a never-before-seen mix of cherry red, orange and canary yellow.

When the newspaper El Pais gave the Spanish public its first glances of the Bosco Sport uniforms, one reader said on the Spanish papers website that the warm-up suit looked like a costume for a lion tamer.

Its best if I dont comment. Leaving that to others, Spanish Olympian Saul Craviotto wrote on Twitter to caption a photograph of himself trying on his uniform at home this month. In the picture, the handsome sprint canoer wears a look of pained disbelief underneath a sports cap with an orange-red crown, a yellow visor and red embroidery resembling turkey feet.

He models bright red pants and a polo shirt covered with horseshoe-crab-shaped orange-red motifs. A yellow and red knapsack rounds out the outfit.

He was one of a handful of Spanish Olympic participants who have commented publicly on their dislike of the uniforms. Field hockey champion Alex Fabregas tweeted out a mock-enthusiastic photo of himself in uniform, saying, There are no adjectives.

For Bosco Sport, part of Russian fashion importer and retailer Bosco di Ciliegi, the Summer Olympics outfits arent just about what fans think as they watch a handful of matches from the stands or at home. Rather, the companys long-term international expansion goals hinge in part on the impression of Bosco Sport formed during the games.

The founder of Bosco di Ciliegi, a company whose name is an Italian translation of cherry orchard, was skeptical of the negative reaction.

Spanish people will be at the cash tills to buy our clothes, Mikhail Kusnirovich told Bloomberg News. I understand that for some Spanish fans they are unusual designs, but we have to be recognized very fast you only have a few seconds on TV.

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ALL ABOUT TOWN

Friday, Aug. 29


Park Pobedy will feature the sights and sounds of the world outside of Russia during the Open Art International Festival today. Taste foreign cuisine, learn how to make tea like the Chinese or relax in a hammock during the free event. Although entrance is free, you must register beforehand if you wish to attend.



Saturday, Aug. 30


Break out the tweed and channel your inner Englishman during the English Hunt Picnic this afternoon organized by the Bagmut stables from Krasny Bor in the Leningrad Oblast. Equestrian stunts, English archery and classic hunting fashion will all be available to visitors hoping to live like the characters in Downton Abbey if only for a day. Tickets for the event cost 7,900 rubles ($219.40).


Bookworms will have their chance to swap out well-read classics for something new for their bookshelves at Knigovorot, a free book exchange that will be held in the Yusupov Garden on Sadovaya Ulitsa today. Come for the chance to get a new book or take the opportunity to discuss the literary merits of your favorite authors with fellow fans.



Sunday, Aug. 31


The Neva Delta International Blues Festival wraps up this afternoon on Vasilevsky Island with a concert featuring not only some of Russias best blues bands but international stars as well. Admission is free for all three days of the festival, which begins on Aug. 29, and the shows starting at 5 p.m. each day.



Monday, Sept. 1


Today marks the beginning of Lermontov-Fest, a fall festival celebrating the life of one of Russias most remarkable poets who, in a fate eerily similar to Pushkins, was killed in a duel at the age of 26. Organized by the Lermontov Library System, the next several months will see art exhibitions, concerts and public lectures focusing on the Lermontovs short yet prolific career. Check the Lermontov Library Systems website for more details.



Tuesday, Sept. 2


Join expats and practice your Russian during the Russian Clubs weekly meetings every Tuesday night at 7:30 p.m. The club is free to participate in although you need to be a registered member of Couchsurfing.



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