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Spanish Furore Poses Mighty Test for Bosco

Published: August 1, 2012 (Issue # 1720)



  • Spanish canoer Saul Craviotto 
    Photo: courtesy of saul craviotto

  • Members of the 2012 Ukrainian Olympic team dressed in Bosco-designed apparel.
    Photo: nsc-olimpiyskiy.com.ua

MOSCOW As Spains leading athletes go in and out of the Olympic Village in east London during this summers games, they probably have a whole raft of questions on their minds. When do I have to show up for qualifying heats? How many more practices should I fit in? And why, Dios mio, do I have to wear this uniform?

Russian sportswear company Bosco Sport dressed the Spanish Olympic team for free this summer, and both the company and its Olympic outfits have been receiving tons of coverage in media outlets worldwide though it might not be the publicity that the company had hoped for.

The subject of astonishment and ridicule, the Spanish kit ranges from the old-timey yellow jackets and long red skirts worn by its female athletes during Fridays opening ceremony, to competition wear in a never-before-seen mix of cherry red, orange and canary yellow.

When the newspaper El Pais gave the Spanish public its first glances of the Bosco Sport uniforms, one reader said on the Spanish papers website that the warm-up suit looked like a costume for a lion tamer.

Its best if I dont comment. Leaving that to others, Spanish Olympian Saul Craviotto wrote on Twitter to caption a photograph of himself trying on his uniform at home this month. In the picture, the handsome sprint canoer wears a look of pained disbelief underneath a sports cap with an orange-red crown, a yellow visor and red embroidery resembling turkey feet.

He models bright red pants and a polo shirt covered with horseshoe-crab-shaped orange-red motifs. A yellow and red knapsack rounds out the outfit.

He was one of a handful of Spanish Olympic participants who have commented publicly on their dislike of the uniforms. Field hockey champion Alex Fabregas tweeted out a mock-enthusiastic photo of himself in uniform, saying, There are no adjectives.

For Bosco Sport, part of Russian fashion importer and retailer Bosco di Ciliegi, the Summer Olympics outfits arent just about what fans think as they watch a handful of matches from the stands or at home. Rather, the companys long-term international expansion goals hinge in part on the impression of Bosco Sport formed during the games.

The founder of Bosco di Ciliegi, a company whose name is an Italian translation of cherry orchard, was skeptical of the negative reaction.

Spanish people will be at the cash tills to buy our clothes, Mikhail Kusnirovich told Bloomberg News. I understand that for some Spanish fans they are unusual designs, but we have to be recognized very fast you only have a few seconds on TV.

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ALL ABOUT TOWN

Thursday, Oct. 30


Dental-Expo St. Petersburg 2014 concludes today at Lenexpo. Welcoming specialists from throughout the federation, the forum is an opportunity for dentists to share tricks of the trade and peruse the most recent innovations in technology and equipment, with over 100 companies hocking their wares at the event.



Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Centers Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at todays Grand Prix Fitness House PRO, the nations premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the citys elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolans latest film Mommy at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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