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Pussy Riot-Inspired Photo Culled by Ikea

Published: September 26, 2012 (Issue # 1728)



  • Calling itself apolitical and nonreligious, Ikea removed this photo from a competition for the cover of its next catalog.
    Photo: IKEA

MOSCOW — Ikea, known worldwide for its provocative marketing stunts, has decided to draw the line at a picture of masked youths wearing Pussy Riot-style balaclavas and seated on Ikea furniture.

A month into a customer competition to select the cover for its next catalog, Ikea Russia deleted the picture of four youths wearing colored masks from its website over the weekend. In place of the photo, visitors to Ikea Russia’s site now see a statement that reads: “Ikea is a commercial organization that operates independently of politics and religion. We cannot allow our advertising project to be used as a means of propaganda.”

The photograph, taken by a user called Starovoitova from the Urals city of Yekaterinburg, was the most popular in Ikea’s photo gallery at the time it was deleted, and the pictureless page remained in the No. 1 spot Sunday. It has garnered more than 1,400 online votes.

A Moscow court sentenced three members of the punk band Pussy Riot to two-year jail terms in August for a performance criticizing President Vladimir Putin in Moscow’s main cathedral. A legal appeal of the three women’s sentence on hooliganism charges is due to be heard Oct. 1, when supporters plan to hold a worldwide rally.





 


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Monday, Apr. 21


Improve your grasp of Neruda, Bolano and Marquez at TrueDA’s Beginners Spanish Lesson this evening at their location on the Petrograd Side. An experienced teacher will be on hand to help all attendees better understand the intricacies of the language and improve their accent.


Tuesday, Apr. 22


SPIBA’s Breakfast with the Director event series continues as the association welcomes Andrei Barannikov, general director of SPN Communications, to the Anna Pavlova Hall of the Angleterre Hotel this morning at 9 a.m. Attendees must confirm their participation by Apr. 21.


The AmCham Environment, Health and Safety Committee Meeting is scheduled to begin at 9 a.m. this morning in the their St. Petersburg office.