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Pussy Riot-Inspired Photo Culled by Ikea

Published: September 26, 2012 (Issue # 1728)



  • Calling itself apolitical and nonreligious, Ikea removed this photo from a competition for the cover of its next catalog.
    Photo: IKEA

MOSCOW — Ikea, known worldwide for its provocative marketing stunts, has decided to draw the line at a picture of masked youths wearing Pussy Riot-style balaclavas and seated on Ikea furniture.

A month into a customer competition to select the cover for its next catalog, Ikea Russia deleted the picture of four youths wearing colored masks from its website over the weekend. In place of the photo, visitors to Ikea Russia’s site now see a statement that reads: “Ikea is a commercial organization that operates independently of politics and religion. We cannot allow our advertising project to be used as a means of propaganda.”

The photograph, taken by a user called Starovoitova from the Urals city of Yekaterinburg, was the most popular in Ikea’s photo gallery at the time it was deleted, and the pictureless page remained in the No. 1 spot Sunday. It has garnered more than 1,400 online votes.

A Moscow court sentenced three members of the punk band Pussy Riot to two-year jail terms in August for a performance criticizing President Vladimir Putin in Moscow’s main cathedral. A legal appeal of the three women’s sentence on hooliganism charges is due to be heard Oct. 1, when supporters plan to hold a worldwide rally.





 


ALL ABOUT TOWN

Tuesday, Oct. 21


The Environment, Health and Safety Committee of AmCham convenes this morning at 9 a.m. in the organization’s office.


Take the opportunity to pick the brains of Dmitry V. Krivenok, the deputy director of the Economic Development Agency of the Leningrad region, and Mikhail D. Sergeev, the head of the Investment Projects Department, during the meeting with them this morning hosted by SPIBA. RSVP for the event by emailing office@spiba.ru before Oct. 17 if you wish to attend.


Improve your English at Interactive English, the British Book Center’s series of lessons on vocabulary and grammar in an informal atmosphere. Starting at 6 p.m., each month draws attention to different topics in English, with the topic for this month’s lessons being “visual arts.”



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