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Pussy Riot-Inspired Photo Culled by Ikea

Published: September 26, 2012 (Issue # 1728)



  • Calling itself apolitical and nonreligious, Ikea removed this photo from a competition for the cover of its next catalog.
    Photo: IKEA

MOSCOW — Ikea, known worldwide for its provocative marketing stunts, has decided to draw the line at a picture of masked youths wearing Pussy Riot-style balaclavas and seated on Ikea furniture.

A month into a customer competition to select the cover for its next catalog, Ikea Russia deleted the picture of four youths wearing colored masks from its website over the weekend. In place of the photo, visitors to Ikea Russia’s site now see a statement that reads: “Ikea is a commercial organization that operates independently of politics and religion. We cannot allow our advertising project to be used as a means of propaganda.”

The photograph, taken by a user called Starovoitova from the Urals city of Yekaterinburg, was the most popular in Ikea’s photo gallery at the time it was deleted, and the pictureless page remained in the No. 1 spot Sunday. It has garnered more than 1,400 online votes.

A Moscow court sentenced three members of the punk band Pussy Riot to two-year jail terms in August for a performance criticizing President Vladimir Putin in Moscow’s main cathedral. A legal appeal of the three women’s sentence on hooliganism charges is due to be heard Oct. 1, when supporters plan to hold a worldwide rally.





 


ALL ABOUT TOWN

Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK Fest, a five-day festival that started on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of today’s round table discussion on “Interaction with Trade Unions” being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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