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Pussy Riot-Inspired Photo Culled by Ikea

Published: September 26, 2012 (Issue # 1728)



  • Calling itself apolitical and nonreligious, Ikea removed this photo from a competition for the cover of its next catalog.
    Photo: IKEA

MOSCOW — Ikea, known worldwide for its provocative marketing stunts, has decided to draw the line at a picture of masked youths wearing Pussy Riot-style balaclavas and seated on Ikea furniture.

A month into a customer competition to select the cover for its next catalog, Ikea Russia deleted the picture of four youths wearing colored masks from its website over the weekend. In place of the photo, visitors to Ikea Russia’s site now see a statement that reads: “Ikea is a commercial organization that operates independently of politics and religion. We cannot allow our advertising project to be used as a means of propaganda.”

The photograph, taken by a user called Starovoitova from the Urals city of Yekaterinburg, was the most popular in Ikea’s photo gallery at the time it was deleted, and the pictureless page remained in the No. 1 spot Sunday. It has garnered more than 1,400 online votes.

A Moscow court sentenced three members of the punk band Pussy Riot to two-year jail terms in August for a performance criticizing President Vladimir Putin in Moscow’s main cathedral. A legal appeal of the three women’s sentence on hooliganism charges is due to be heard Oct. 1, when supporters plan to hold a worldwide rally.





 


ALL ABOUT TOWN

Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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