Wednesday, September 3, 2014
 
Follow sptimesonline on Facebook Follow sptimesonline on Twitter Follow sptimesonline on RSS
MOST READ



PARTNER NEWS



BLOGS



OPINION



WHERE TO GO?

The Romanovs in St. Petersburg

History of St. Petersburg Museum

Small Tragedy, Fatal Passion

Rimsky-Korsakov Apartment Museum

 

  Print this article Print this article

Maria Sharapova Aims for the Sweet Spot

Published: April 30, 2013 (Issue # 1757)



  • Sharapova blowing a kiss in a marketing photo for her Sugarpova line of candies. The tennis pro wants to share her love of candy with the world.
    Photo: for spt

For her first truly independent venture outside of a tennis court, Maria Sharapova is relying on familiar tools: high heels, her cover-girl lips and neon green tennis balls.

But shes not starting a designer shoe or lipstick brand, nor is she opening a tennis school. Instead, the budding entrepreneur and four-time Grand Slam winner has turned these parts of her golden image into shapes for a line of premium, bite-sized chewy candy.

For someone known for her punishing groundstrokes on the tennis court and elegant style on the red carpet, candy was not an obvious choice for a first foray into business. But all the pieces came together.

When I moved to the United States, I was about 7 years old, and I went to a movie theater and found a huge collection of gummy candies, Sharapova told The St. Petersburg Times in a phone interview, speaking from Los Angeles on Saturday, the day after her 26th birthday. Id never seen anything like it in Russia. I was fascinated by the idea, and the first thing I thought was: I cant wait for my friends to see something like this!

When the name Sugarpova came about in a meeting a few years ago, I felt like it was fun and young, she said. Then I put candy and that together, and thats kind of how it started.

Colorful packages of the sweets, which come in 12 varieties including Flirty (pieces shaped like sets of full, pursed lips), Chic (gummy handbags and high-heeled shoes), and Spooky Sour (sugar-coated spiders), first went on sale in the U.S. last year and have since entered stores in five other countries, including Britain and Japan. Sharapova was due to visit Moscow on Monday for an event at the high-end Lotte Plaza shopping mall to mark the start of sales in Russia.

Born in the Siberian town of Nyagan, Sharapova spent her early childhood in Sochi, which she described as the most beautiful place in the world. She has relatives who still live in Russia and said the local market was on her radar for Sugarpova from the outset.

I think Russians appreciate quality very much, Sharapova said. We all know that they like brands and they like names, but at the end of the day, I think theyre very good at differentiating whats a good product and whats not a good product.

Sharapova spoke in English with the faintest of Russian accents but with the openness and geniality Americans are known for.

As a Sochi native and a Russian Olympian at the 2012 Summer Games in London, she became the first female flag-bearer for the Russian squad and won the silver medal in womens singles she is particularly excited about the 2014 Winter Games, and not just because shes proud that theyll be in her hometown.

Pages: [1] [2 ] [3 ] [4 ] [5]






 

ALL ABOUT TOWN

Wednesday, Sept. 3


Although the Peter and Paul Fortress sand sculptures are more central and therefore more visible to the throngs of tourists, the 300th Anniversary Park of St. Petersburgs own collection closes today. The World Collection of Sand Sculptures that have been on display at the park reaches its final day, so fans of the classic beach activity should get there while they can.



Thursday, Sept. 4


Vladimir I. Danchenkov, Head of Baltic Customs, will be in attendance during AmChams Customs and Transportation Committee Meeting convening this afternoon at the organizations office near St. Isaacs Square at 3 p.m.



Friday, Sept. 5


Scrabble lovers and chess masters get their chance to assert their intellectual dominance at the return of the British Book Centers Board Game Evenings tonight. Held weekly on Friday nights, the event gives both board game lovers and those hoping to improve their English the chance to meet, greet and compete. Check out the centers VK page for more details.



Saturday, Sept. 6


Athletes will relish the chance to get the latest gear and try out something new at I Choose Sport, an annual event at Lenexpo forum that plans to welcome more than 30,000 people this week to the international exhibition center. Not only will visitors get to try their hand at various athletic endeavors but they will also be able to peruse equipment that can fulfill their dreams of becoming a champion.


Local KHL team SKA St. Petersburg open their season this evening at home against Lokomotiv Yarovslavl at the Ice Palace arena next to the Prospekt Bolshevikov metro station. See their website for a full schedule and available tickets.



Sunday, Sept. 7


Check out retro and antique cars at Fort Konstantin on Kronstadt Island in the Gulf of Finland at FORTuna, a yearly car festival that highlights the eccentricities of the Soviet automobile industry. A car race, contests and a stunt show will give visitors a chance to rev their engines.



Monday, Sept. 8


This evening marks the opening of the two-week ballet festival High Season at the Mikhailovsky Theater. Check the theaters website for more details about performances and featured dancers.



Tuesday, Sept. 9


Discuss the latest news and issues at the AmCham Hazardous Waste Management Roundtable this morning in the Tango Conference Hall of the Sokos Hotel Palace Bridge on Birzhevoy Pereulok. Starting at 9 a.m., planned topics include the Krasny Bor landfill and waste transportation between Russia and Finland.


Learn more about the citys modern architectural trends at the SPIBA Real Estate and Construction Committees meeting on the topic Contemporary Petersburg Style: What is It? Participants will get the chance to discuss whats in-demand with RBI Holdings Irina Petrova and Lubava Pryanikova, and the current state of the local real estate market. Please confirm your attendance by Sept. 5 through SPIBAs website if you wish to attend.



Times Talk