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Putinka Vodka Sponsors U.S. Women's Bobsled Team

Published: November 11, 2013 (Issue # 1785)



  • The Putinka logo will appear on the bobsled during trial runs.
    Photo: Putinka Vodka

The U.S. women's bobsled team will be hoping everything goes down smoothly at the Sochi Olympics and may look to their new sponsor, Putinka vodka, for inspiration in avoiding the sting and watery eyes of defeat.

The bobsled duo, Jamie Greubel and Emily Azevedo, will wear the Putinka logo on their uniforms and feature the brandname on their sled during practice runs November ahead of the Games in February.

The deal between Putinka and the U.S. athletes seems to be an unlikely marriage, not in the least because the brand's name is almost identical to that of Russian President Vladimir Putin.

According to marketing executive Stanislav Kaufman, head of the advertising agency behind the campaign, the association is a positive one.

"Even if someone associates the brand with the president's name, that's not necessarily a contradiction. No matter what one thinks of him, Putin is a global player," he told news website RBK.

Some Americans might feel otherwise, however, with a survey conducted by Gallup in September concluding 53% of those in the U.S. polled hold an unfavorable opinion of the Russian leader, and only 19% see him in a favorable light.

Lenny Kasten, who manages the female bobsleigh team, says they accepted the sponsorship deal because they didn't receive enough funding from the U.S. government. "This is why we are ready to cooperate with any enterprise," he said.

"If one of the contract's provisions will abide us to drink a vodka shot — we definitely will," he told RBK.

The bobsled sponsorship deal is an example of the creativity of Russian alcohol manufacturers in finding ways to bypass legislation that restricts advertising for alcoholic beverages to shops, restaurants and other retail venues.





 


ALL ABOUT TOWN

Wednesday, July 23


SPIBA’s Legislation & Lobbying Committee invites everyone interested in the practical aspects of courts and procedural law to today’s Legal Debating Club at 9:30 a.m. at the Mertens House, 21 Nevsky Prospekt, office 506. Visit spiba.ru for more details.


Take advantage of the sunny summer days and participate in Beach Games 2014, which runs through July 27 in Sestroretsk’s Dubki Park.



Thursday, July 24


Liliana Modiliani, a well-known Russian stylist, will talk about choosing clothes that fit during her lecture at 7 p.m. at the Pryamoy Efir art club, 13 Viborgskoe Shosse.



Friday, July 25


Discuss Russia’s economic and political prospects for 2014 during a Business Breakfast organized by SPIBA at 9.30 a.m. in the Bank Saint-Petersburg office at 64


Malookhtinsky Prospekt.


Start your weekend with adorable miniature pigs at the Squealing Pig festival at 7 p.m. this evening in the Karl & Friedrich restaurant, 15 Iozhnaya doroga, on Krestovsky Island.



Saturday, July 26


Hundreds of brand-new and retro cars, drag and drift shows, test drives and karting are planned for the Avtobum-2014 festival, which will take place in front of the RIO shopping center at 2 Fuchika Ulitsa.


Participants in today’s SaniDay Summer competition will impress visitors with their hand-made, unusual and hilarious boats, which will race at the Igora Resort near the 54th kilometer on Priozerskoe Shosse.


Metro Family Day will include both serious lectures for adults and master-classes for children, making the event interesting for the whole family. To participate, come to Kirov Park on Yelagin Island.


Photography will be the focus of today’s Photosubbota, which features lectures by famous photographers, meetings with photo schools and studio representatives, and participation in a photography competition. The event starts at noon at Petrokongress, 5 Lodeynopolskaya Ulitsa.


If you like cycling, make sure to visit the Za Velogorod Festival with its retro bike exhibition, market and live music. The second round of the Leningrad Criterium race will also take place during the event at Petrovsky Arsenal in Sestroretsk.



Sunday, July 27


Navy Day will be celebrated with a weapon and military transportation exhibition, self-defense master classes and concerts. The event starts at 1 p.m. in the 300th Anniversary Park of St. Petersburg.



Monday, July 28


Don’t miss a chance to see the latest achievements in robotics during the RoboDom interactive show, exhibiting more than 150 robots. The show will be at BUM center, 22/2 Gzhatskaya Ulitsa, until Aug. 3. The entrance ticket costs 350 rubles ($10).



Tuesday, July 29


A video of a Queen concert from 1986 will be shown today at 8 p.m. in Yaschik, 50/13 Ligovsky Prospekt.



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