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Putinka Vodka Sponsors U.S. Women's Bobsled Team

Published: November 11, 2013 (Issue # 1785)



  • The Putinka logo will appear on the bobsled during trial runs.
    Photo: Putinka Vodka

The U.S. women's bobsled team will be hoping everything goes down smoothly at the Sochi Olympics and may look to their new sponsor, Putinka vodka, for inspiration in avoiding the sting and watery eyes of defeat.

The bobsled duo, Jamie Greubel and Emily Azevedo, will wear the Putinka logo on their uniforms and feature the brandname on their sled during practice runs November ahead of the Games in February.

The deal between Putinka and the U.S. athletes seems to be an unlikely marriage, not in the least because the brand's name is almost identical to that of Russian President Vladimir Putin.

According to marketing executive Stanislav Kaufman, head of the advertising agency behind the campaign, the association is a positive one.

"Even if someone associates the brand with the president's name, that's not necessarily a contradiction. No matter what one thinks of him, Putin is a global player," he told news website RBK.

Some Americans might feel otherwise, however, with a survey conducted by Gallup in September concluding 53% of those in the U.S. polled hold an unfavorable opinion of the Russian leader, and only 19% see him in a favorable light.

Lenny Kasten, who manages the female bobsleigh team, says they accepted the sponsorship deal because they didn't receive enough funding from the U.S. government. "This is why we are ready to cooperate with any enterprise," he said.

"If one of the contract's provisions will abide us to drink a vodka shot we definitely will," he told RBK.

The bobsled sponsorship deal is an example of the creativity of Russian alcohol manufacturers in finding ways to bypass legislation that restricts advertising for alcoholic beverages to shops, restaurants and other retail venues.





 


ALL ABOUT TOWN

Wednesday, Oct. 1


The St. Petersburg International Innovation Forum 2014 kicks off today at Lenexpo, where it will be presenting the latest and greatest ideas until Oct. 3. Focusing on economic development and the decisions and measures necessary to encourage development in Russias most important industries, the event is a possibility to discuss the innovations currently available in a variety of fields.


Representatives of the Russian and international media industries arrive in St. Petersburg for the first ever International Media Forum being hosted by the city until Oct. 10. With a variety of events on tap, including workshops, lectures and film screenings, the event plans to reemphasize the citys reputation as the countrys culture capital and as an emerging market and location for the visual arts.



Thursday, Oct. 2


The celebration of the bicentennial of the birth of Mikhail Lermontov continues with todays free exhibition in the citys Lermontov Library at 19 Liteiny Prospekt. Titled Under the Rustling Wings, the temporary exhibition will feature the costumes and scenery used in the 1917 production of Lermontovs play The Masquerade, which he wrote in 1835 when he was only 21 years old.



Friday, Oct. 3


Learn more about how to manage and evaluate employee performance during SPIBAs Human Resources Committee meeting this morning on Employee Assessment: Global and Local Trends. Starting at 9:30 a.m., the discussion will touch on such topics as the partnership between HR and business, reliable assessment strategies and more, with Tatiana Andrianova, the head of the SHL Russia and CIS branch in St. Petersburg, as the featured guest. Confirm your participation by Oct. 2 by emailing office@spiba.ru or calling 325 9091.


AmChams Procurement Committee Meeting is at 9 a.m. this morning in their office in the New St. Isaac Office Center on Ulitsa Yakubovicha.



Saturday, Oct. 4


Wine and cheese lovers will get their chance to revel during Scandinavia Country Club and Spas Wine Market Weekend. Going on today and tomorrow, wining diners can listen to live music, take part in culinary classes and, of course, sample a variety of fine wines from around the world. The cost of admission is 400 rubles ($10.30) for adults and 200 rubles ($5.15) for children.



Sunday, Oct. 5


Look for the latest fall fashions at the Autumn Market today in Freedom Anticafe at 7 Kazanskaya Ulitsa. The minimarket plans to offer clothes more flattering than the puffy jackets that are a staple of the citys cold-weather fashion, while offering the same amount of protection from the biting winds blowing off of the Baltic.



Monday, Oct. 6


SKA St. Petersburg, the citys KHL affiliate, welcomes Slovakian club HC Slovan in a match-up tonight at the Ice Palace near the Prospekt Bolshevikov metro station. The puck drops at 7:30 p.m. and tickets can be purchased on the clubs website or in person at either the arenas box office or the clubs merchandise store on Nevsky Prospekt.



Tuesday, Oct. 7


Learn more about Russias energy industry at the St. Petersburg Energy Forum that begins today and runs through Oct. 10. Attracting industry experts and political and business representatives, the forum plans to welcome more than 350 plus companies and their representatives to discuss the future of Russias largest economic sector.



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