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Putinka Vodka Sponsors U.S. Women's Bobsled Team

Published: November 11, 2013 (Issue # 1785)



  • The Putinka logo will appear on the bobsled during trial runs.
    Photo: Putinka Vodka

The U.S. women's bobsled team will be hoping everything goes down smoothly at the Sochi Olympics and may look to their new sponsor, Putinka vodka, for inspiration in avoiding the sting and watery eyes of defeat.

The bobsled duo, Jamie Greubel and Emily Azevedo, will wear the Putinka logo on their uniforms and feature the brandname on their sled during practice runs November ahead of the Games in February.

The deal between Putinka and the U.S. athletes seems to be an unlikely marriage, not in the least because the brand's name is almost identical to that of Russian President Vladimir Putin.

According to marketing executive Stanislav Kaufman, head of the advertising agency behind the campaign, the association is a positive one.

"Even if someone associates the brand with the president's name, that's not necessarily a contradiction. No matter what one thinks of him, Putin is a global player," he told news website RBK.

Some Americans might feel otherwise, however, with a survey conducted by Gallup in September concluding 53% of those in the U.S. polled hold an unfavorable opinion of the Russian leader, and only 19% see him in a favorable light.

Lenny Kasten, who manages the female bobsleigh team, says they accepted the sponsorship deal because they didn't receive enough funding from the U.S. government. "This is why we are ready to cooperate with any enterprise," he said.

"If one of the contract's provisions will abide us to drink a vodka shot — we definitely will," he told RBK.

The bobsled sponsorship deal is an example of the creativity of Russian alcohol manufacturers in finding ways to bypass legislation that restricts advertising for alcoholic beverages to shops, restaurants and other retail venues.





 


ALL ABOUT TOWN

Thursday, Oct. 30


Dental-Expo St. Petersburg 2014 concludes today at Lenexpo. Welcoming specialists from throughout the federation, the forum is an opportunity for dentists to share tricks of the trade and peruse the most recent innovations in technology and equipment, with over 100 companies hocking their wares at the event.



Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Center’s Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at today’s Grand Prix Fitness House PRO, the nation’s premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the city’s elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolan’s latest film “Mommy” at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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