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Putinka Vodka Sponsors U.S. Women's Bobsled Team

Published: November 11, 2013 (Issue # 1785)



  • The Putinka logo will appear on the bobsled during trial runs.
    Photo: Putinka Vodka

The U.S. women's bobsled team will be hoping everything goes down smoothly at the Sochi Olympics and may look to their new sponsor, Putinka vodka, for inspiration in avoiding the sting and watery eyes of defeat.

The bobsled duo, Jamie Greubel and Emily Azevedo, will wear the Putinka logo on their uniforms and feature the brandname on their sled during practice runs November ahead of the Games in February.

The deal between Putinka and the U.S. athletes seems to be an unlikely marriage, not in the least because the brand's name is almost identical to that of Russian President Vladimir Putin.

According to marketing executive Stanislav Kaufman, head of the advertising agency behind the campaign, the association is a positive one.

"Even if someone associates the brand with the president's name, that's not necessarily a contradiction. No matter what one thinks of him, Putin is a global player," he told news website RBK.

Some Americans might feel otherwise, however, with a survey conducted by Gallup in September concluding 53% of those in the U.S. polled hold an unfavorable opinion of the Russian leader, and only 19% see him in a favorable light.

Lenny Kasten, who manages the female bobsleigh team, says they accepted the sponsorship deal because they didn't receive enough funding from the U.S. government. "This is why we are ready to cooperate with any enterprise," he said.

"If one of the contract's provisions will abide us to drink a vodka shot — we definitely will," he told RBK.

The bobsled sponsorship deal is an example of the creativity of Russian alcohol manufacturers in finding ways to bypass legislation that restricts advertising for alcoholic beverages to shops, restaurants and other retail venues.





 


ALL ABOUT TOWN

Wednesday, Oct. 22


English teachers can expect to receive a few useful pointers today from Evgeny Kalashnikov, the British Council regional teacher, during the EFL Seminar this afternoon hosted by the British Book Center. The topic of today’s seminar is “Grammar Practice.”


Young Petersburgers will get the chance to jumpstart their careers at “Professional Growth,” a job fair and forum featuring more than 40 major Russian and international companies vying for potential candidates for future positions. The forum not only is a chance to network but also to learn more about the modern business world and to understand what it takes to get the job you want.



Thursday, Oct. 23


AmCham’s Public Relations Committee meeting is scheduled to meet this morning at 9 a.m. in their office in the New St. Isaac Office Center.


Sportsmen get their chance to stock up on all kinds of gear at the Hunting and Fishing 2014 exhibition starting today at Lenexpo. Everything from rods and reels to boats, motorcycles and equipment for underwater hunting will be on sale so that any avid outdoorsman can always be prepared.



Friday, Oct. 24


SPIBA’s ongoing “Breakfast with the Director” series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at “Sounds of the Universe,” a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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