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Transaero Raises $4,550 on First Charity Flight

Published: November 22, 2013 (Issue # 1787)



  • The specially painted Transaero Boeing 747 waiting for passengers to board for a flight at Moscow's Vnukovo Airport.
    Photo: Courtesy of Transaero

Transaero Airlines has donated 150,000 rubles ($4,550) toward life-saving surgeries for Russian children after raising the money on an inaugural charity flight between Moscow and Miami.

A Transaero Boeing 747-400 jet painted with dozens of colorful handprints from prominent personalities made the "Flight of Hope" from Moscow's Vnukovo Airport on Saturday, the airline said.

About 200 passengers on the flight contributed a total of 100,000 rubles to Life Line, a Russian charity that assists children with serious heart, brain and spinal diseases. Passengers could choose to donate through onboard wi-fi services or text messages.

Transaero also held a drawing in which it donated the cost of the ticket for one seat to the charity. The price of the ticket for the winning seat was 50,000 rubles, Transaero said, without specifying which class the seat was in.

"The first Flight of Hope proved that Transaero's passengers are truly open-hearted and empathetic," the airline said in an e-mailed statement.

Other people have also contributed to the project, including U.S. company Midair USA, which painted the jet's fuselage with the handprints at no charge.

In addition to Transaero CEO Olga Pleshakova and Life Line president Faina Zakharova, handprints were contributed by Russian figure skating champions Tatiana Volosozhar and Maxim Trankov; Fekla Tolstaya, the great-great granddaughter of Lev Tolstoy and a celebrity journalist in her own right; Russian actresses Yana Poplavskaya and Miroslava Karpovich; MTV host Irena Ponaroshku; and author Oleg Roy, a Transaero spokeswoman said Thursday.

Transaero is the first Russian airline to promote charity among its passengers. The campaign could prove challenging in a society that lacks a tradition of contributing to causes and sometimes looks at charities with suspicion.

Life Line has raised about $42 million in corporate and private donations for operations on more than 6,140 children around Russia, the airline said. The charity works with children aged up to 17 and directs 100 percent of donations for treatment, it said.

Airlines in other countries have encouraged charity for some time. British-based EasyJet, for one, has used video appeals onboard its aircraft to seek donations from passengers, while Spain's Iberia has put donation envelopes in its seat-back pockets.

The specially painted Transaero jet will be operated on key business and premium vacation routes in the future, the airline said.





 


ALL ABOUT TOWN

Wednesday, Sept. 17


AmCham’s Investment and Legal Committee Meeting convenes this morning in their office in the New St. Isaac Office Center at 9 a.m.


Learn more about the science of teaching English at today’s EFL Seminar hosted by the British Book Center. Revolving around the topic of learning styles, the workshop will help attendees better understand the different effective learning methods that can be implemented to learn English more effectively.



Thursday, Sept. 18


Get your nerd on at Boomfest, St. Petersburg’s answer to the United States’ popular ComicCon. Starting today, this international festival of comics will take over venues throughout the city center and includes exhibitions of comics and illustrations, film screenings, competitions and the chance to meet the genre’s authors, artists and experts.



Friday, Sept. 19


SPIBA’s newest addition to their Cultural Discoveries events is “Handmade in Germany,” an exhibition featuring unique handmade objects of a significantly higher quality than mass-produced items. The work of over 100 German manufacturers will be displayed during the event, which opens today in the Lutheran Church of Saint Peter and Paul on Nevsky Prospekt and runs through Sept. 28.



Saturday, Sept. 20


Starting on Sept. 18 and ending tomorrow is the Extreme Fantasy Wakeboarding Festival in Sunpark by Sredny Suzdalskoye lake in the Ozerki region of the city.


Those after something more laid back can instead head to Jazz and Wine night at TerraVino with legendary jazz guitarist Ildar Kazahanov. 12/14 Admiralteyskaya Emb.



Sunday, Sept. 21


Learn more about African culture and get some exercise during today’s “Djembe and Vuvuzela,” a bike ride starting in Palace Square that includes several stops where riders can listen to the music of Africa or watch short films about the continent. The riders plan to set off at 4 p.m. and all you need to join is a set of wheels.



Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK-Fest, a five-day festival that starts on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of today’s round table discussion on “Interaction with Trade Unions” being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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