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Transaero Raises $4,550 on First Charity Flight

Published: November 22, 2013 (Issue # 1787)



  • The specially painted Transaero Boeing 747 waiting for passengers to board for a flight at Moscow's Vnukovo Airport.
    Photo: Courtesy of Transaero

Transaero Airlines has donated 150,000 rubles ($4,550) toward life-saving surgeries for Russian children after raising the money on an inaugural charity flight between Moscow and Miami.

A Transaero Boeing 747-400 jet painted with dozens of colorful handprints from prominent personalities made the "Flight of Hope" from Moscow's Vnukovo Airport on Saturday, the airline said.

About 200 passengers on the flight contributed a total of 100,000 rubles to Life Line, a Russian charity that assists children with serious heart, brain and spinal diseases. Passengers could choose to donate through onboard wi-fi services or text messages.

Transaero also held a drawing in which it donated the cost of the ticket for one seat to the charity. The price of the ticket for the winning seat was 50,000 rubles, Transaero said, without specifying which class the seat was in.

"The first Flight of Hope proved that Transaero's passengers are truly open-hearted and empathetic," the airline said in an e-mailed statement.

Other people have also contributed to the project, including U.S. company Midair USA, which painted the jet's fuselage with the handprints at no charge.

In addition to Transaero CEO Olga Pleshakova and Life Line president Faina Zakharova, handprints were contributed by Russian figure skating champions Tatiana Volosozhar and Maxim Trankov; Fekla Tolstaya, the great-great granddaughter of Lev Tolstoy and a celebrity journalist in her own right; Russian actresses Yana Poplavskaya and Miroslava Karpovich; MTV host Irena Ponaroshku; and author Oleg Roy, a Transaero spokeswoman said Thursday.

Transaero is the first Russian airline to promote charity among its passengers. The campaign could prove challenging in a society that lacks a tradition of contributing to causes and sometimes looks at charities with suspicion.

Life Line has raised about $42 million in corporate and private donations for operations on more than 6,140 children around Russia, the airline said. The charity works with children aged up to 17 and directs 100 percent of donations for treatment, it said.

Airlines in other countries have encouraged charity for some time. British-based EasyJet, for one, has used video appeals onboard its aircraft to seek donations from passengers, while Spain's Iberia has put donation envelopes in its seat-back pockets.

The specially painted Transaero jet will be operated on key business and premium vacation routes in the future, the airline said.





 


ALL ABOUT TOWN

Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Center’s Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at today’s Grand Prix Fitness House PRO, the nation’s premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the city’s elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolan’s latest film “Mommy” at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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