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Sberbank Offers Free Cats to Mortgage Clients

Published: August 28, 2014 (Issue # 1826)



  • A popular Russian superstition maintains that it is good luck if cats are first to enter a new home.
    Photo: KotoService.ru

Russia's biggest lender, Sberbank, is looking to boost mortgage sales by offering a free cat to anyone willing to buy a property with money loaned from the bank.

The bank is offering a choice of 10 cats to mortgage-buyers, who will get the pet brought to their door by a new delivery service. According to a special website, KotoService.ru, the felines on offer include a ginger cat called "Apricot" and a hairless cat known as "Kuzya."

The gimmick appears to be an attempt to maximize profits from Russia's mortgage lending boom as people watch their savings lose value amid a sliding ruble and rising interest rates.

A short video on the website shows cats wandering around empty apartments accompanied by smiling homeowners.

Unfortunately, the cats must be returned to Sberbank after they have had the run of the new property. A popular Russian superstition maintains that it is good luck if cats are first to enter a new home.

The Central Bank said last month that the amount of mortgage lending in Russia was 35.6 percent higher than at the same point last year.





 


ALL ABOUT TOWN

Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK Fest, a five-day festival that started on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of today’s round table discussion on “Interaction with Trade Unions” being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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