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Designers Offer Freedom of Choice

Published: December 25, 2013 (Issue # 1792)



  • The sale will include offerings from both established and up-and-coming designers.
    Photo: For SPT

The city’s art and fashion cluster Loft Project Etagi will host the collections of more than 70 small brand fashion designers from Dec. 27 to 30.

The presentation will be a New Year marathon sale of designer clothes, accessories and gifts that organizers are calling the Freedom Market. The items will be sold at affordable prices, the organizers said.

The main idea behind Freedom Market is to influence the way city residents dress “for tomorrow.” The organizers say that they have selected noteworthy designers who they feel are sensitive to future fashion trends. Among the designers are to be found both young designers just starting their careers as well as more established brands and names.

Many of the designers will attend the event to meet potential clients and share their vision of trends in recent fashion.

According to head of the Freedom Market project, Dmitry Timurshin, such events give small brands a chance to reach a wider audience. Such an opportunity, he said, is very important in the difficult economic climate for fashion design in Russia.

“We want to raise awareness of Russian brands and to help them come to market as well as freeing people from stereotypes imposed by the mass market,” Timurshin said.

Freedom Market is not the first fashion and design project for its founders. In St. Petersburg, there are two showrooms, called Freedom Stores, which offer a wide choice of clothes, footwear and accessories by small brands from Moscow, St. Petersburg and other Russian cities. The showrooms give fashion designers an opportunity to introduce their collections for sale without having to pay for the privilege.

For the organizers, a small brand is defined as being a company run by one or several fashion designers that produces collections of clothes, footwear, accessories, gifts and other items in limited numbers with an efficient production process that allows for strict quality control.

The goods offered at the event during the next week are available online and at small curated showrooms but cannot be found on the mass market.





 


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ALL ABOUT TOWN

Thursday, Apr. 24


Learn more about Denmark during the Danish Business Delegation’s visit to SPIBA this evening starting at 5:30 p.m. at the Danish Culture Institute. Danish Consul general Klaus Sorensen will be in attendance and the buffet following a presentation on Danish companies in Russia will be the perfect opportunity to network with the assembled businessmen.


AmCham’s Human Resources Committee Meeting is scheduled for 9 a.m. this morning in their St. Petersburg office. Check their website for more details.



Friday, Apr. 25


Light Music presents the main events for their Cultural Kitchen project at Loft-Project Etagi today. A B2B event that focuses on Finnish food, arts, travel, music and design, the evening will conclude with a dinner by chef Jyrki Tsutsunen and dancing to music by Aino Venna. The event, which began yesterday with presentations by tourism and cultural institutions, concludes today with a preview of Finland’s Flow festival and other musical events. Invitations are available from www.culturalkitchen.fi.



Saturday, Apr. 26


At 6 p.m. this evening, stylist Liliana Modigliani offers 50 simple ways to up your style quotient with beauty tips at the Galeria shopping center on Ligovsky Prospekt. The event is part of the final day of the shopping mall’s Fashion Saturday sales event, this week focusing on top brands located on the ground floor as well as presentation from fashion experts on sprucing up your spring look.



Sunday, Apr. 27


Families shouldn’t miss Childhood Planet 2014, the trade fair that started yesterday and concludes today at LenExpo. Not only will goods and services be provided for children and families but the event hopes to promote Russian brands and eco-friendly products using the latest technology available in the childcare industry.



Monday, Apr. 28


The Hotel Indigo will be the site of SPIBA’s Acting Skills for HR and Other Managers master class this morning starting at 9 a.m. The event will begin with coffee before moving on to the class itself and conclude with a tour of the recently opened hotel. Confirm attendance by Apr. 24.



Tuesday, Apr. 29


Improve your English at the British Book Center’s Interactive English Lesson tonight at 6 p.m. Students at pre-intermediate and intermediate levels are welcome discuss topics that are selected to help learners master the more difficult aspects of English grammar and vocabulary.