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Erarta Exalts High Society

Published: January 31, 2014 (Issue # 1795)



  • Dancing on the runway is just one of the many images celebrating the golden age of Air France and KLM airlines.
    Photo: For SPT

  • A vintage Air France plane.
    Photo: For SPT

  • Air France stewardesses with young passengers.
    Photo: For SPT

  • KLM Stewardesses.
    Photo: For SPT

As you walk into Erarta’s new exhibition, “Air France and KLM: The History of the World Airlines,” the first thing you are reminded of is that once upon a time, traveling by air was a fabulous event —something to be celebrated and to dress up for. It’s a far cry from the air travel we know today where the glitz and glamor of boarding a plane has been replaced with lines, delays and tracksuits — especially onboard a budget airline.

Through a series of rare black and white photographs from both Air France and KLM archives, visitors are instantly transported as far back as 1920 when civil aviation was just beginning and proceeds to showcase vintage images up until 1970.

With Air France having celebrated 60 years up in the air last year and KLM celebrating 95 years this year, making it the oldest European airline operating under its original name, the exhibition was brought together as a way to recognize these landmark anniversaries.

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Split into two rooms, the first gallery is dedicated to Air France, mostly showcasing its famous passengers over the years. Launched in 1933 as a consolidation of the biggest airlines of the time (Air Orient, Air Union, SGTA, CIDNA and Aeropostale), Air France quickly expanded and by 1938 was flying to over 85 destinations with some of film’s biggest stars onboard. Walking along, you encounter photographs of timeless beauties such as Audrey Hepburn, Sophia Loren, Elizabeth Taylor and Jane Birkin, each effortlessly posing as though they were on movie set rather than on an airline staircase. The men from Hollywood are equally as young and attractive and include a dapper Sean Connery, a handsome Marlon Brando and a charming Frank Sinatra, all dressed to impress as they grin at the camera before boarding the plane.

While the star power alone in these series of photographs is impressive enough, what makes them truly enjoyable is the close-up, personal nature of them. Yet, despite their Hollywood smiles, it is actually the photographs of the perfectly groomed airline crew that outshine the celebrities hanging on the wall. With past uniforms designed by Christian Dior, Cristobal Balenciaga and Christian Lacroix, the stewardesses at Air France are nothing short of stylish, graceful and fashion forward. The pride felt from working onboard is clearly evident on their perfectly made-up faces.

Not to be outdone, the men working onboard are just as chic, as the KLM photographs in the next room prove. Dated 1938, one particular photograph shows a group of stewards dressed in flashy three-piece suits, complete with a captain’s hat and bow tie as their standard uniform.

Despite a less star-studded affair on the runway, the KLM archived photographs, released from the Maria Austria Institute in Amsterdam, are no less impressive, ranging from vintage planes to well-dressed passengers and even parties held on runways.

Photographs of a (horrifyingly) basic-looking cockpit from the 1930s and an even more sparse-looking cabin from the 1920s, however, make you wonder how anyone had the nerve to board the plane. It then makes you wonder if when people in the future look back on how we travel by air today, will it be more with horror or nostalgia?

Air France and KLM: The History of the World Airlines is on view until Feb. 10 at Erarta Museum, 2, 29th Line, V.O. Tel. 324 0809. For more information, visit: www.erarta.com





 


Times Talk

ALL ABOUT TOWN

Wednesday, Apr. 23


Problems facing the elderly are in the spotlight at Senior Generation 2014, an international forum at LenExpo beginning today that focuses on drawing attention to and providing information about some of society’s most vulnerable members. An exhibition combined with a trade fair will help those interested be better equipped to help this demographic.



Thursday, Apr. 24


Learn more about Denmark during the Danish Business Delegation’s visit to SPIBA this evening starting at 5:30 p.m. at the Danish Culture Institute. Danish Consul general Klaus Sorensen will be in attendance and the buffet following a presentation on Danish companies in Russia will be the perfect opportunity to network with the assembled businessmen.


AmCham’s Human Resources Committee Meeting is scheduled for 9 a.m. this morning in their St. Petersburg office. Check their website for more details.



Friday, Apr. 25


Light Music presents the main events for their Cultural Kitchen project at Loft-Project Etagi today. A B2B event that focuses on Finnish food, arts, travel, music and design, the evening will conclude with a dinner by chef Jyrki Tsutsunen and dancing to music by Aino Venna. The event, which began yesterday with presentations by tourism and cultural institutions, concludes today with a preview of Finland’s Flow festival and other musical events. Invitations are available from www.culturalkitchen.fi.



Saturday, Apr. 26


At 6 p.m. this evening, stylist Liliana Modigliani offers 50 simple ways to up your style quotient with beauty tips at the Galeria shopping center on Ligovsky Prospekt. The event is part of the final day of the shopping mall’s Fashion Saturday sales event, this week focusing on top brands located on the ground floor as well as presentation from fashion experts on sprucing up your spring look.



Sunday, Apr. 27


Families shouldn’t miss Childhood Planet 2014, the trade fair that started yesterday and concludes today at LenExpo. Not only will goods and services be provided for children and families but the event hopes to promote Russian brands and eco-friendly products using the latest technology available in the childcare industry.



Monday, Apr. 28


The Hotel Indigo will be the site of SPIBA’s Acting Skills for HR and Other Managers master class this morning starting at 9 a.m. The event will begin with coffee before moving on to the class itself and conclude with a tour of the recently opened hotel. Confirm attendance by Apr. 24.



Tuesday, Apr. 29


Improve your English at the British Book Center’s Interactive English Lesson tonight at 6 p.m. Students at pre-intermediate and intermediate levels are welcome discuss topics that are selected to help learners master the more difficult aspects of English grammar and vocabulary.