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Erarta Exalts High Society

Published: January 31, 2014 (Issue # 1795)



  • Dancing on the runway is just one of the many images celebrating the golden age of Air France and KLM airlines.
    Photo: For SPT

  • A vintage Air France plane.
    Photo: For SPT

  • Air France stewardesses with young passengers.
    Photo: For SPT

  • KLM Stewardesses.
    Photo: For SPT

As you walk into Erartas new exhibition, Air France and KLM: The History of the World Airlines, the first thing you are reminded of is that once upon a time, traveling by air was a fabulous event something to be celebrated and to dress up for. Its a far cry from the air travel we know today where the glitz and glamor of boarding a plane has been replaced with lines, delays and tracksuits especially onboard a budget airline.

Through a series of rare black and white photographs from both Air France and KLM archives, visitors are instantly transported as far back as 1920 when civil aviation was just beginning and proceeds to showcase vintage images up until 1970.

With Air France having celebrated 60 years up in the air last year and KLM celebrating 95 years this year, making it the oldest European airline operating under its original name, the exhibition was brought together as a way to recognize these landmark anniversaries.

Related: Paris Back From U.K. Sojurn

Split into two rooms, the first gallery is dedicated to Air France, mostly showcasing its famous passengers over the years. Launched in 1933 as a consolidation of the biggest airlines of the time (Air Orient, Air Union, SGTA, CIDNA and Aeropostale), Air France quickly expanded and by 1938 was flying to over 85 destinations with some of films biggest stars onboard. Walking along, you encounter photographs of timeless beauties such as Audrey Hepburn, Sophia Loren, Elizabeth Taylor and Jane Birkin, each effortlessly posing as though they were on movie set rather than on an airline staircase. The men from Hollywood are equally as young and attractive and include a dapper Sean Connery, a handsome Marlon Brando and a charming Frank Sinatra, all dressed to impress as they grin at the camera before boarding the plane.

While the star power alone in these series of photographs is impressive enough, what makes them truly enjoyable is the close-up, personal nature of them. Yet, despite their Hollywood smiles, it is actually the photographs of the perfectly groomed airline crew that outshine the celebrities hanging on the wall. With past uniforms designed by Christian Dior, Cristobal Balenciaga and Christian Lacroix, the stewardesses at Air France are nothing short of stylish, graceful and fashion forward. The pride felt from working onboard is clearly evident on their perfectly made-up faces.

Not to be outdone, the men working onboard are just as chic, as the KLM photographs in the next room prove. Dated 1938, one particular photograph shows a group of stewards dressed in flashy three-piece suits, complete with a captains hat and bow tie as their standard uniform.

Despite a less star-studded affair on the runway, the KLM archived photographs, released from the Maria Austria Institute in Amsterdam, are no less impressive, ranging from vintage planes to well-dressed passengers and even parties held on runways.

Photographs of a (horrifyingly) basic-looking cockpit from the 1930s and an even more sparse-looking cabin from the 1920s, however, make you wonder how anyone had the nerve to board the plane. It then makes you wonder if when people in the future look back on how we travel by air today, will it be more with horror or nostalgia?

Air France and KLM: The History of the World Airlines is on view until Feb. 10 at Erarta Museum, 2, 29th Line, V.O. Tel. 324 0809. For more information, visit: www.erarta.com





 


ALL ABOUT TOWN

Wednesday, July 30


SPIBA continues their series of Look@It tours, which focus on the success stories of major brands in the St. Petersburg market. Todays event will focus on the Gorky Golf Club and will also be held there. For more details visit spiba.ru



Thursday, July 31


Develop your leadership abilities during a lecture by famous Russian author and coach Radislav Gandapas. The event starts at 9 a.m. at 5 Lodeinopolskaya Ulitsa. The price for entry is 20,500 rubles ($570).


Relax and enjoy a Parisian atmosphere with some romantic and laidback jazz tunes during the Night of French Music at Lenny Jam Cafe, 63 Ligovsky Prospekt. The entrance fee is 250 rubles ($7).


The Womens Business Club is hosting a Beauty Brunch where participants are invited to discuss the latest news in the beauty industry and listen to lectures by professional stylists in the business.



Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldnt miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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