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Russian Companies Go Green

Published: February 5, 2014 (Issue # 1796)



  • Baltika brewing company and Coca Cola Hellenic have both invested time and money into cleaning up waste.
    Photo: Coca Cola / For SPT

Compared to other industrialized economies, Russia is only now beginning to develop green strategies for business. Led by large international corporations, Russian businesses have begun to realize the necessity of maintaining ecological standards and developing technologies that reduce the harmful influence of manufacturing on the environment. To address these issues and more, a conference dedicated to ecologically responsible business was held in Moscow by the St. Petersburg Ecological Union at the end of 2013.

According to a report by the Russian government from 2011 about the state of the country’s environment, 58 percent of cities suffer from high or very high levels of air pollution. 55.1 million people, or 53 percent of the total population of Russia, are affected.

Related: New Eco-Housing Built From Plastic Bottles

To address this potentially catastrophic situation, a number of large companies have begun to introduce programs that support environmental conservation. The first area of attention is the reduction of waste. In 2013, Coca Cola and the World Wildlife Foundation announced a joint initiative consisting of ten energy-saving principals. As a result of the program, Coca Cola expects to reduce its influence on the climate by 49 percent in Novosibirsk and 40 percent in Krasnoyarsk compared to emissions from 2004, according to the company.

“This achievement is significant. It will have a positive influence on the activity of Coca Cola Hellenic in Russia and on the condition of the whole planet by bringing the standards of efficient climate protection to a new level,” said Matthew Banks, Senior Manager of the WWF’s Business and Climate program.

In addition to being environmentally friendly, the program also offers companies significant savings.

Related: Eco-Consciousness on the Rise in Russia

Baltika Breweries seeks to reduce its impact on the environment by producing and using alternative fuel sources at its sites in Khabarovsk, Samara and Yaroslavl. Another of the company’s ecological initiatives is water purification. The company already has water treatment facilities at its breweries and plans to build new ones by 2017.

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ALL ABOUT TOWN

Wednesday, Oct. 22


English teachers can expect to receive a few useful pointers today from Evgeny Kalashnikov, the British Council regional teacher, during the EFL Seminar this afternoon hosted by the British Book Center. The topic of today’s seminar is “Grammar Practice.”


Young Petersburgers will get the chance to jumpstart their careers at “Professional Growth,” a job fair and forum featuring more than 40 major Russian and international companies vying for potential candidates for future positions. The forum not only is a chance to network but also to learn more about the modern business world and to understand what it takes to get the job you want.



Thursday, Oct. 23


AmCham’s Public Relations Committee meeting is scheduled to meet this morning at 9 a.m. in their office in the New St. Isaac Office Center.


Sportsmen get their chance to stock up on all kinds of gear at the Hunting and Fishing 2014 exhibition starting today at Lenexpo. Everything from rods and reels to boats, motorcycles and equipment for underwater hunting will be on sale so that any avid outdoorsman can always be prepared.



Friday, Oct. 24


SPIBA’s ongoing “Breakfast with the Director” series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at “Sounds of the Universe,” a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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