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YotaPhone Announces New Version of Russian Smartphone

Published: February 25, 2014 (Issue # 1798)



  • Yota has announced the next generation YotaPhone in Barcelona.
    Photo: YotaPhone.com

Just months after the first sales of the YotaPhone, the Russian entry into the lucrative smartphone market, the device's manufacturer presented a new version of the phone at a mobile conference in Barcelona on Monday.

The phone has struggled to break into a market dominated by tech giants like Apple and Samsung. The sales of the first model in Russia started in December 2013 and according to Yota Devices, about 12,000 phones have been sold over the last two months. By contrast, Apple sold more than 9 million units of its new iPhone models during its first weekend of sales in September.

Related: Yota Debuts New Phone In Europe

Industry analysts estimate that Russia's second stab at winning market share will have an easier time, as marketing efforts to promote the first model may have paved the way for the phones' brand.

Despite relatively low sales, the YotaPhone gained international attention last year for its dual-screen display. The new model includes two multi-touch control screens, adding on to the one-touchscreen device released last year. One screen is an always-on electronic paper display similar to e-readers, while the other resembles the 5-inch conventional display used in most smartphones.

The improvements in the next generation of YotaPhones are a result of crowd sourcing, said Yota Devices CEO Vlad Martynov. "The Android community — along with our partners, suppliers and retailers — love our dual-screen, always-on concept and have many great suggestions for taking it to the next level," he said.

Related: Medvedev Gives His iPhone a Russian Rival

Martynov did not specify how much investment the new model required, but an unidentified source in the company told Vedomosti that it was most likely several million dollars.

"The introduction of the new model seems rational because it looks like the company channeled a hefty sum into marketing to promote the first version, so it can now save on advertising costs," said Timur Nigmatullin, an analyst at Investcafe.

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ALL ABOUT TOWN

Wednesday, Oct. 22


English teachers can expect to receive a few useful pointers today from Evgeny Kalashnikov, the British Council regional teacher, during the EFL Seminar this afternoon hosted by the British Book Center. The topic of today’s seminar is “Grammar Practice.”


Young Petersburgers will get the chance to jumpstart their careers at “Professional Growth,” a job fair and forum featuring more than 40 major Russian and international companies vying for potential candidates for future positions. The forum not only is a chance to network but also to learn more about the modern business world and to understand what it takes to get the job you want.



Thursday, Oct. 23


AmCham’s Public Relations Committee meeting is scheduled to meet this morning at 9 a.m. in their office in the New St. Isaac Office Center.


Sportsmen get their chance to stock up on all kinds of gear at the Hunting and Fishing 2014 exhibition starting today at Lenexpo. Everything from rods and reels to boats, motorcycles and equipment for underwater hunting will be on sale so that any avid outdoorsman can always be prepared.



Friday, Oct. 24


SPIBA’s ongoing “Breakfast with the Director” series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at “Sounds of the Universe,” a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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