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YotaPhone Announces New Version of Russian Smartphone

Published: February 25, 2014 (Issue # 1798)



  • Yota has announced the next generation YotaPhone in Barcelona.
    Photo: YotaPhone.com

Just months after the first sales of the YotaPhone, the Russian entry into the lucrative smartphone market, the device's manufacturer presented a new version of the phone at a mobile conference in Barcelona on Monday.

The phone has struggled to break into a market dominated by tech giants like Apple and Samsung. The sales of the first model in Russia started in December 2013 and according to Yota Devices, about 12,000 phones have been sold over the last two months. By contrast, Apple sold more than 9 million units of its new iPhone models during its first weekend of sales in September.

Related: Yota Debuts New Phone In Europe

Industry analysts estimate that Russia's second stab at winning market share will have an easier time, as marketing efforts to promote the first model may have paved the way for the phones' brand.

Despite relatively low sales, the YotaPhone gained international attention last year for its dual-screen display. The new model includes two multi-touch control screens, adding on to the one-touchscreen device released last year. One screen is an always-on electronic paper display similar to e-readers, while the other resembles the 5-inch conventional display used in most smartphones.

The improvements in the next generation of YotaPhones are a result of crowd sourcing, said Yota Devices CEO Vlad Martynov. "The Android community — along with our partners, suppliers and retailers — love our dual-screen, always-on concept and have many great suggestions for taking it to the next level," he said.

Related: Medvedev Gives His iPhone a Russian Rival

Martynov did not specify how much investment the new model required, but an unidentified source in the company told Vedomosti that it was most likely several million dollars.

"The introduction of the new model seems rational because it looks like the company channeled a hefty sum into marketing to promote the first version, so it can now save on advertising costs," said Timur Nigmatullin, an analyst at Investcafe.

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ALL ABOUT TOWN

Wednesday, July 23


SPIBA’s Legislation & Lobbying Committee invites everyone interested in the practical aspects of courts and procedural law to today’s Legal Debating Club at 9:30 a.m. at the Mertens House, 21 Nevsky Prospekt, office 506. Visit spiba.ru for more details.


Take advantage of the sunny summer days and participate in Beach Games 2014, which runs through July 27 in Sestroretsk’s Dubki Park.



Thursday, July 24


Liliana Modiliani, a well-known Russian stylist, will talk about choosing clothes that fit during her lecture at 7 p.m. at the Pryamoy Efir art club, 13 Viborgskoe Shosse.



Friday, July 25


Discuss Russia’s economic and political prospects for 2014 during a Business Breakfast organized by SPIBA at 9.30 a.m. in the Bank Saint-Petersburg office at 64


Malookhtinsky Prospekt.


Start your weekend with adorable miniature pigs at the Squealing Pig festival at 7 p.m. this evening in the Karl & Friedrich restaurant, 15 Iozhnaya doroga, on Krestovsky Island.



Saturday, July 26


Hundreds of brand-new and retro cars, drag and drift shows, test drives and karting are planned for the Avtobum-2014 festival, which will take place in front of the RIO shopping center at 2 Fuchika Ulitsa.


Participants in today’s SaniDay Summer competition will impress visitors with their hand-made, unusual and hilarious boats, which will race at the Igora Resort near the 54th kilometer on Priozerskoe Shosse.


Metro Family Day will include both serious lectures for adults and master-classes for children, making the event interesting for the whole family. To participate, come to Kirov Park on Yelagin Island.


Photography will be the focus of today’s Photosubbota, which features lectures by famous photographers, meetings with photo schools and studio representatives, and participation in a photography competition. The event starts at noon at Petrokongress, 5 Lodeynopolskaya Ulitsa.


If you like cycling, make sure to visit the Za Velogorod Festival with its retro bike exhibition, market and live music. The second round of the Leningrad Criterium race will also take place during the event at Petrovsky Arsenal in Sestroretsk.



Sunday, July 27


Navy Day will be celebrated with a weapon and military transportation exhibition, self-defense master classes and concerts. The event starts at 1 p.m. in the 300th Anniversary Park of St. Petersburg.



Monday, July 28


Don’t miss a chance to see the latest achievements in robotics during the RoboDom interactive show, exhibiting more than 150 robots. The show will be at BUM center, 22/2 Gzhatskaya Ulitsa, until Aug. 3. The entrance ticket costs 350 rubles ($10).



Tuesday, July 29


A video of a Queen concert from 1986 will be shown today at 8 p.m. in Yaschik, 50/13 Ligovsky Prospekt.



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