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The Here, Now and Never

Published: February 26, 2014 (Issue # 1799)


: now, just, soon, never

Way back in Russian 101, I was enchanted by the words (now) and (now). How clever of Russians, I thought, to clarify so simply the distinction between right-this-moment now () and nowadays-at-present now ().

But or should that be ? Ive come to realize that these seemingly simple words have several meanings. They can refer to the past, present and future and have a new now-word friend. They are still enchanting but not so simple. is the nowadays now: (Currently, all apartments must have water meters). Its often used in then-and-now expressions: , (In the past, I loved to go on rides, but now Im afraid).

But its also used as a transition word to indicate a change of topic or task and might be translated as next. You often hear this in the lecture hall: (Now that weve solved the first problem, lets move on to the second). But you can also hear it around the house: (Next we add a little flour and mix it thoroughly).

is the right-this-moment now: (Im busy right now call me back in an hour). But time travels. It can refer to the future in the sense of very soon. ! (Ill be there in just a sec). Or it can refer to an action that just took place in the past. (He just stepped out).

In parental arguments with teenagers, means either right this instant or sometime next year:

Mom: ! (Clean your room!)

Teenager: ! (Im on it, meaning Ill get to it after I finish up on Facebook, try on my new jeans, eat dinner, walk the dog and spend three hours on the phone with my best friend.)

Mom: ! (Now! I mean it!)

And sometimes leaves the temporal dimension and enters the spatial realm to mean right next to: (The forest begins right behind the house).

And then theres a new now word . Okay, its not a new word but a transcription of the way is pronounced. For now it seems to have the same meaning of . (pronounced )? (What are you thinking about right now?)

? (Are you coming?)

(In a sec)

I often get as a one-word e-mail reply after sending in work. It means: Got it, give me a second to look it over.

My favorite slangy use of (or ) is delivered dead-pan and means: Not now, not ever. Say you are listening to your teenage daughter complain she has nothing to wear to a party on the weekend. Her solution? , (Give me your credit card and Ill go and buy a new dress). Your sarcastic response: (When pigs fly).

Your solution? (Now lets take a look at your clothes). Her response: . (In a minute.)

Translation from teenagerese: Like thats going to happen. Ill borrow something from my friend instead. A satisfying .

Michele A. Berdy, a Moscow-based translator and interpreter, is the author of The Russian Words Worth (Glas), a collection of her columns.





 


ALL ABOUT TOWN

Wednesday, July 30


SPIBA continues their series of Look@It tours, which focus on the success stories of major brands in the St. Petersburg market. Todays event will focus on the Gorky Golf Club and will also be held there. For more details visit spiba.ru



Thursday, July 31


Develop your leadership abilities during a lecture by famous Russian author and coach Radislav Gandapas. The event starts at 9 a.m. at 5 Lodeinopolskaya Ulitsa. The price for entry is 20,500 rubles ($570).


Relax and enjoy a Parisian atmosphere with some romantic and laidback jazz tunes during the Night of French Music at Lenny Jam Cafe, 63 Ligovsky Prospekt. The entrance fee is 250 rubles ($7).


The Womens Business Club is hosting a Beauty Brunch where participants are invited to discuss the latest news in the beauty industry and listen to lectures by professional stylists in the business.



Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldnt miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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