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Andrey Gusev: Transparency and Communication

Published: March 12, 2014 (Issue # 1801)



  • Andrey Gusev finds that an international outlook is one of the keys to his success, despite remaining in St. Petersburg.
    Photo: Yekaterina Kuzmina / Vedomosti

Andrey Gusev, the head of the St. Petersburg office of Finnish law firm Borenius, sees himself as a rare example of a professional who, unlike many of his colleagues, remained in St. Petersburg rather than seeking his fortune abroad or in Moscow. Highly regarded in international rankings, Gusev chose to stay in his home country when he met his future wife at a crucial turning point in his career.

Related: Thibaut Fourriere Finds Home in Petersburg

With more than 20 years experience working in different countries, Gusev is seeing more and more similarities between the different nations. As a result, he believes that firms need to up their game if they want to succeed. It is now no longer enough to be a Finnish firm and wait for the Finnish clients to roll through the door. Gusev sat with The St. Petersburg Times in his firm’s offices and explained what lawyers providing premium legal services need to do to survive in an increasingly competitive market. Gusev also shared his concerns over the amount of newly qualified lawyers flooding the job market and his thoughts on how this trend should be addressed.

Related: Ilya Shtrom - Building Brand Loyalty

Q: You career spans several decades, how did you start out?

A: I began studying in the Soviet Union and graduated in Russia. All the significant changes in the country happened during my second and third years of study. We witnessed the development of a market economy. It was a turbulent time when many of us started working. I got my first job as a partner of a law firm in 1992, before I had my diploma. This fact now seems unusual to my foreign colleagues.

In 1994, I joined Arthur Andersen where I was working in the tax department. In 1996, I moved to Ernst&Young. That was a very interesting period with a trip to New York, where I gained my first international experience. Then there were 13 years spent with Mannheimer Swartling, after which I moved to Borenius.

Q: What impact did your working in New York have on you?

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ALL ABOUT TOWN

Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldn’t miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoyed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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