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Russian Supermodel Propels Sochi Paralympics to Record Sales

Published: March 12, 2014 (Issue # 1801)



  • Natalia Vodianova has helped the Paralympics Games be the first to break the barrier of 300,000 tickets sold, 20 percent more than the previous record set by Vancouver 2010.
    Photo: Vladmir Astapkovich / RIA Novosti

With her willowy figure and smouldering stare, supermodel Natalia Vodianova is the epitome of modern beauty for many in her native Russia. But what if she had a prosthetic leg?

That was just one of the probing questions Paralympic organizers have asked of Russians, challenging assumptions in a country where disabled people are often on the margins of society, as "invalids" rather than as protagonists in their own lives.

Related: Sochi Paralympics Herald Sea Change for Russias Disabled IPC

Education programs in the run-up to the Paralympics have emphasized the similarities between disabled people and the rest of society and presented them as athletes to be respected rather than victims to be pitied.

The strategy seems to have paid off: On Tuesday, organizers announced the March 7-16 Games are the first to break the barrier of 300,000 tickets sold, 20 percent more than the previous record set by Vancouver 2010.

We had to educate a lot of people in the Paralympic Games and the Paralympic values, Sochi 2014 organizing committee vice-president Alexandra Kosterina said.

Related: Paralympics Put Focus on Russias Disabled

Natalia Vodianova, she is an ambassador for the Paralympic Games and she invested a lot of her time, a lot of her energy in promoting Paralympic values and the Sochi 2014 Paralympic Games.

Vodianova, 32, was the face of the Games in one of the advertisements created by organizers, staring into the camera as various Winter Paralympians are shown competing. At the end of the clip, the camera pans out to show Vodianova with an athletes carbon-fiber prosthetic leg, an image apparently achieved with the aid of computer trickery.

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ALL ABOUT TOWN

Wednesday, Sept. 3


Although thesand sculptures at the Peter and Paul Fortress are more centrally located and therefore more visible to the throngs of tourists, the 300th Anniversary Park of St. Petersburgs own collection closes today so fans of the classic beach activity should get there while they can.



Thursday, Sept. 4


Vladimir I. Danchenkov, Head of Baltic Customs, will be in attendance during AmChams Customs and Transportation Committee Meeting convening this afternoon at the organizations office near St. Isaacs Square at 3 p.m.



Friday, Sept. 5


Scrabble lovers and chess masters get their chance to assert their intellectual dominance at the return of the British Book Centers Board Game Evenings tonight. Held weekly on Friday nights, the event gives both board game lovers and those hoping to improve their English the chance to meet, greet and compete. Check out the centers VK page for more details.



Saturday, Sept. 6


Athletes will relish the chance to get the latest gear and try out something new at I Choose Sport, an annual event at Lenexpo forum that plans to welcome more than 30,000 people this week to the international exhibition center. Not only will visitors get to try their hand at various athletic endeavors but they will also be able to peruse equipment that can fulfill their dreams of becoming a champion.


Local KHL team SKA St. Petersburg open their season this evening at home against Lokomotiv Yarovslavl at the Ice Palace arena next to the Prospekt Bolshevikov metro station. See their website for a full schedule and available tickets.



Sunday, Sept. 7


Check out retro and antique cars at Fort Konstantin on Kronstadt Island in the Gulf of Finland at FORTuna, a yearly car festival that highlights the eccentricities of the Soviet automobile industry. A car race, contests and a stunt show will give visitors a chance to rev their engines.



Monday, Sept. 8


This evening marks the opening of the two-week ballet festival High Season at the Mikhailovsky Theater. Check the theaters website for more details about performances and featured dancers.



Tuesday, Sept. 9


Discuss the latest news and issues at the AmCham Hazardous Waste Management Roundtable this morning in the Tango Conference Hall of the Sokos Hotel Palace Bridge on Birzhevoy Pereulok. Starting at 9 a.m., planned topics include the Krasny Bor landfill and waste transportation between Russia and Finland.


Learn more about the citys modern architectural trends at the SPIBA Real Estate and Construction Committees meeting on the topic Contemporary Petersburg Style: What is It? Participants will get the chance to discuss whats in-demand with RBI Holdings Irina Petrova and Lubava Pryanikova, and the current state of the local real estate market. Please confirm your attendance by Sept. 5 through SPIBAs website if you wish to attend.



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