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Dozhd Gets 50-Day Lifeline After Telethon

Some of Dozhds anchors have hopes the channel may continue to produce video reports remotely.

Published: April 2, 2014 (Issue # 1804)



  • Crew members filming at Dozhds studio as a host conducts an interview with a guest during last weeks fundraiser.
    Photo: Vladimir Filonov / SPT

MOSCOW Independent television channel Dozhd has extended its operation for at least 50 days in a fund-raising campaign launched to save the channel after major cable networks refused to air it.

The money was collected during a week-long telethon from March 24 to 30 that sold yearly subscriptions to Dozhd, souvenirs featuring the Dozhd logo and tickets to a gala, as well as through public donations and sales of advertising space on the channels website. The telethon sought to bring freedom of the press into the spotlight, even inviting guests on air to discuss the topic.

Dozhd, which is known for covering opposition activities, found itself in hot water earlier this year after publishing a poll that asked whether Leningrad should have been surrendered during the Nazi siege to save hundreds of thousands of lives. The poll triggered complaints from officials, and cable operators subsequently dropped the channel, though they said the move had nothing to do with the poll.

Last week, Dozhd owner Alexander Vinokurov said the channel would still have to shut down if its landlord did not reconsider extending the lease for the channels headquarters beyond June 20. Vinokurov said that hiring a new space and preparing it for the channels operation would require millions of dollars and more than 18 months time.

But Dozhd spokeswoman Darya Simonenko said by phone Monday that Dozhd would not have to shut down if it lost its office, and that the channels representatives would soon hold a news conference about the channels plans. The date had not yet been set, she said.

There is hope among some of Dozhds anchors that the channel may continue to produce video reports remotely even if the office is lost, three anchors told The St. Petersburg Times last week.

Dozhd general director Natalya Sindeyeva was expected to briefly sum up the telethon results in an interview at Dozhd late Monday, Simonenko said.

The channel has not disclosed how much money it collected, but Vinokurov wrote on his blog on Dozhds website last Monday that the channels month-long operation costs a minimum of 20.4 million rubles ($582,000).

The termination of Dozhds contracts with four major cable networks in February caused the channel to lose 80 percent of its revenue and was seen by some observers as part of a wider media crackdown by the Kremlin, which also included the restructuring of state news agency RIA Novosti into Rossia Segodnya and the replacement of management at the Lenta.ru news website.

Deputy Communications and Press Minister Alexei Volin on Monday indirectly denied that authorities were involved in Dozhds troubles, however, and said the channel would have no problem resuming contracts with the cable networks if it finds an economic model that is interesting to broadcasters, he said, Interfax reported.

The channel is eager to resume talks with four broadcasters about returning Dozhd to their viewing grids at market prices, general director Natalya Sindeyeva told Interfax earlier Monday.

Last week, Sindeyeva asked some cable networks to put Dozhd in their viewing grids free of charge until the end of the year.

The move apparently would serve as a sort of litmus test, just as last weeks telethon had, according to Sindeyeva. She said the telethon was partly meant to determine the feasibility of whether the channel could operate on money collected from regular donations of its viewers, she told online magazine Snob in an interview published on the eve of the telethon.

Mikhail Fedotov, head of the Kremlin human rights council, supported Sindeyevas idea Monday, saying Dozhd could exist on money from donations and advertising, Fedotov told Interfax.





 


ALL ABOUT TOWN

Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Centers Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at todays Grand Prix Fitness House PRO, the nations premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the citys elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolans latest film Mommy at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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