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Young Talent Dazzles at Aurora Fashion Week

Published: April 16, 2014 (Issue # 1806)



  • AFWR celebrated the 50th anniversary of Grigory Kozintsevs film Hamlet with a runway show of costumes.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Artyom Shumov showed jumpsuits for men as well as more classic, mechanic-inspired daywear.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Moscow-based Walk of Shame showed lots of skin on the runway in a shout-out to the 1990s.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Osome 2some combined sheer diaphanous layers with loose-fitting woolen coats and slacks.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Designer Julia Voitenko foregrounded structure, color and technique in her stunning collection for Esme Vie.
    Photo: Mary Tekushina

  • Severe and otherworldly, Lilia Kisselenkos collection brought interplanetary travel to mind.
    Photo: Alexander Popov / Aurora Fashion Week Russia

  • Young Russian designers strut down the runway after their presentation for Grazia.
    Photo: Alexander Popov / Aurora Fashion Week Russia

The latest incarnation of Aurora Fashion Week Russia, or AFWR, not only celebrated some of Russias most talented designers but also gave shoppers the chance to update their wardrobe with the newest styles during the White Nights sales and the Aurora Market, as well as the opportunity to refine their pallet at the Aurora Plate food festival.

The runway program, the heart and soul of AFWR, featured designs from 15 fashion brands, including Walk of Shame (Moscow), Esme Vie (Milan), Bevza (Kiev), Liza Odinokikh (St. Petersburg), Lilia Kisselenko (St. Petersburg), Artem Shumov (St. Petersburg), Osome 2some (St. Petersburg) as well as presentations of theatrical costumes from local productions of Hamlet and The Flying Dutchman.

Each collection presented by the assembled designers reflected not only the latest trends in the fashion industry but the designers uniqueness, their own definition of fashion and style, and their vision of the world.

The favorite of the first day of AFWR was Esme Vie, an Italian brand with Russian roots created in 2013 by Julia Voitenko. Despite her young age, she has become popular not only among fashion fans but important people in the fashion industry as well. Since winning Who is on Next?, a scouting project organized by Altaroma in collaboration with Vogue Italia, Voitenkos work has received praise from Franca Sozzani, the editor-in-chief of Vogue Italia, and legendary fashion critic Suzy Menkes. Her work has been compared to Dior and Givenchy. Esme Vie is a young brand centered on themes of elegance, structure and femininity.

At AFWR, Esme Vie unveiled its latest Autumn-Winter collection, using purple and scarlet colors as its inspiration alongside pale pinks and whites. Minimalism, clarity of forms, and purity of color were the defining themes of the Esme Vie show. Special attention was paid to the hairstyles and makeup of the models too. Done without forsaking the designers minimalist style, they were an example of natural beauty sweet, slightly pale skin, sensual red lips and straight hair.

Grazia fashion magazines show for the finalists of their young designer competition took place on the second day of the runway program. Ten young designers, selected by a jury chaired by Alyona Akhmadullina, Kira Plastinina, Natalya Walewska and Anastasia Romantsova, presented work based on two themes, The Great Gatsby and Black and White, to the St. Petersburg public. While the Black and White clothes represented minimalism and concision, coupled with graphic forms, The Gatsby clothes failed to create the sense of joyous chaos that could reasonably have been expected. The models strode briskly down the catwalk to the soundtrack of the Baz Luhrmann film of the same name to create the impression of a large party. A full range of colors, from rich emerald to pale pink, and a diversity of styles and countless accessories helped the young designers reflect the era of the lost generation.

Public reaction was positive to the well-known local brands Liza Odinokikh, Osome2some and Artem Shumov. Moscow-based Walk of Shame also received favorable reviews and their show drew fashionistas from Moscow such as Natalya Goldenberg, Maria Fedorova, Vitaly Kozak and Oksana On.

AFWRs attraction for young designers was reflected both by the fashion industry stalwarts that attended as well as the positive reaction of attendees to the newest available styles. The biannual event is helping establish St. Petersburg as another city on the fashion circuit. Its still early days, but if the presentations at the Academy of Arts are anything to go by, Petersburg may soon be hosting more and more similar events.





 


ALL ABOUT TOWN

Thursday, July 31


Develop your leadership abilities during a lecture by famous Russian author and coach Radislav Gandapas. The event starts at 9 a.m. at 5 Lodeinopolskaya Ulitsa. The price for entry is 20,500 rubles ($570).


Relax and enjoy a Parisian atmosphere with some romantic and laidback jazz tunes during the Night of French Music at Lenny Jam Cafe, 63 Ligovsky Prospekt. The entrance fee is 250 rubles ($7).


The Womens Business Club is hosting a Beauty Brunch where participants are invited to discuss the latest news in the beauty industry and listen to lectures by professional stylists in the business.



Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldnt miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoyed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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