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Eco-Items Gain Popularity

The Ecological Union reports that 74 percent of customers look for eco-labels while shopping.

Published: April 23, 2014 (Issue # 1807)



  • Russian businesses are looking to show a greater interest in providing eco-friendly products for customers.
    Photo: Magne Kveseth / norden.org

When it comes to sustaining the environment, it seems businesses and consumers in St. Petersburg do not share the same values. According to data from the St. Petersburg Union of Industrialists and Entrepreneurs, only 15 percent of industrial enterprises in the city are interested in pursuing ecologically safe production, while customers are increasingly ready to pay up to 30 percent more for environmentally friendly products.

Related: Eco-Consciousness on the Rise in Russia

To further discuss the data and current trends, local entrepreneurs are today meeting with Russian and European environmental experts at the Corinthia St. Petersburg Hotel.

With the key focus on eco-production and eco-consumption, the Environmental Standards in Business: New Opportunities for Companies and Consumers conference has been organized by Russia’s Ecological Union in partnership with the Nordic Council of Ministers, with support from the local chapter of the Union of Industrialists and Entrepreneurs. As well as presenting recent findings and data, specialists in eco-labeling programs from Norway will also share their experience in the Nordic business sector during the event.

Related: Russian Companies Go Green!

“Eco-labeling is a tool to help customers identify the real ecological products from the fake ones”, said Yulia Gracheva, director of the Ecological Union St. Petersburg, speaking to The St. Petersburg Times. “It is widely-used in international practice and is granted to a product or service only when it successfully passes all tests, including the extraction of raw materials, structure analyses and production processes.”

According to data from the Ecological Union, 74 percent of customers look for the presence of eco-labeling when buying a product. As a result, many companies aim to participate in the eco-labeling programs such as Vitality Leaf. Many local enterprises have already passed the strict certification process to gain the right to use this recognized symbol on their products, which includes document checks, laboratory testing and on-site audits of the production process.

Environmental certification also includes a provision for annual follow-up inspections. Among the local companies that have successfully attained the certification are the Corinthia St. Petersburg Hotel, Splat (pharmaceutical and cosmetic production), Tarkett (flooring and sports surfaces), Saint-Gobain (construction and innovative materials), Profine Rus (plastic window frames), TechnoNICOL (the largest mineral wool manufacturer in Russia) and the Ingosstrakh insurance company.

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ALL ABOUT TOWN

Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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