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Promoting Propaganda

Published: May 14, 2014 (Issue # 1810)



Photo: Bigarthouse.ru

(Victory Day) used tobe my favorite Russian holiday. I would always tear up when I saw theveterans, covered fromneck towaist inmedals andribbons, marching proudly across Red Square. Andfor afew years, when we were all friends, I liked watching theother Allied veterans march along with their former Soviet comrades-in-arms.

This year, with another war raging, thefighter jets buzzing my apartment house during rehearsals forthe air show seem creepy, not cool. Andthe drumbeat of (propaganda) is like nothing I have ever seen or heard before.

Andso I find myself thinking constantly about aword I thought I could put onthe dusty top shelf ofmy mind andforget. came toRussian fromthe Latin propaganda, defined as (that which is tobe disseminated). Theword appeared inthe 17th-century Catholic Church, which founded agroup topropagate thefaith tothe unenlightened andunfaithful.

Andthat is pretty much what still does only thefaith changes over time andplace.

Most ofthe time, theword has anegative connotation inRussian. Infact, ina dictionary ofpolitical terminology, theword is defined inpart like this: (Propaganda was theterm used todescribe attempts bytotalitarian regimes tocompletely subordinate science andany other knowledge tothe interests ofstate policy).

So you find usage like this: , - (Thanks tothe ham-fisted propaganda, people were certain that they could only get thetruth fromthe radio voices [of America, etc.]).

But not all theways andmeans of and (to propagandize) are bad: , , . (A doctor should promote ahealthy lifestyle, ofcourse andby example, too).

and can also be used forthe promotion ofcommercial endeavors or products: , (He did everything he could topromote theMoscow Virtuosi).

Now this is usually (promotion), done bythe noun (promoter) through theverb (to promote).

Question: ? (How do you promote anintellectual book?) Answer: Byusing anative Russian verb like (to advance, promote).

(I will promote your book insocial media). This kind of (promotion) seems tobe more covert than, say, (to advertise) or (carry out anad campaign).

Andall ofit comes under thebig umbrella of (marketing), which can be (commercial), (social) or political: (Political marketing inRussia is programming theelectorates behavior).

Andwe know how you do that: . Here we go again.





 


ALL ABOUT TOWN

Saturday, July 26


Hundreds of brand-new and retro cars, drag and drift shows, test drives and karting are planned for the Avtobum-2014 festival, which will take place in front of the RIO shopping center at 2 Fuchika Ulitsa.


Participants in todays SaniDay Summer competition will impress visitors with their hand-made, unusual and hilarious boats, which will race at the Igora Resort near the 54th kilometer on Priozerskoe Shosse.


Metro Family Day will include both serious lectures for adults and master-classes for children, making the event interesting for the whole family. To participate, come to Kirov Park on Yelagin Island.


Photography will be the focus of todays Photosubbota, which features lectures by famous photographers, meetings with photo schools and studio representatives, and participation in a photography competition. The event starts at noon at Petrokongress, 5 Lodeynopolskaya Ulitsa.


If you like cycling, make sure to visit the Za Velogorod Festival with its retro bike exhibition, market and live music. The second round of the Leningrad Criterium race will also take place during the event at Petrovsky Arsenal in Sestroretsk.



Sunday, July 27


Navy Day will be celebrated with a weapon and military transportation exhibition, self-defense master classes and concerts. The event starts at 1 p.m. in the 300th Anniversary Park of St. Petersburg.



Monday, July 28


Dont miss a chance to see the latest achievements in robotics during the RoboDom interactive show, exhibiting more than 150 robots. The show will be at BUM center, 22/2 Gzhatskaya Ulitsa, until Aug. 3. The entrance ticket costs 350 rubles ($10).



Tuesday, July 29


A video of a Queen concert from 1986 will be shown today at 8 p.m. in Yaschik, 50/13 Ligovsky Prospekt.



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