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Promoting Propaganda

Published: May 14, 2014 (Issue # 1810)



Photo: Bigarthouse.ru

(Victory Day) used tobe my favorite Russian holiday. I would always tear up when I saw theveterans, covered fromneck towaist inmedals andribbons, marching proudly across Red Square. Andfor afew years, when we were all friends, I liked watching theother Allied veterans march along with their former Soviet comrades-in-arms.

This year, with another war raging, thefighter jets buzzing my apartment house during rehearsals forthe air show seem creepy, not cool. Andthe drumbeat of (propaganda) is like nothing I have ever seen or heard before.

Andso I find myself thinking constantly about aword I thought I could put onthe dusty top shelf ofmy mind andforget. came toRussian fromthe Latin propaganda, defined as (that which is tobe disseminated). Theword appeared inthe 17th-century Catholic Church, which founded agroup topropagate thefaith tothe unenlightened andunfaithful.

Andthat is pretty much what still does only thefaith changes over time andplace.

Most ofthe time, theword has anegative connotation inRussian. Infact, ina dictionary ofpolitical terminology, theword is defined inpart like this: (Propaganda was theterm used todescribe attempts bytotalitarian regimes tocompletely subordinate science andany other knowledge tothe interests ofstate policy).

So you find usage like this: , - (Thanks tothe ham-fisted propaganda, people were certain that they could only get thetruth fromthe radio voices [of America, etc.]).

But not all theways andmeans of and (to propagandize) are bad: , , . (A doctor should promote ahealthy lifestyle, ofcourse andby example, too).

and can also be used forthe promotion ofcommercial endeavors or products: , (He did everything he could topromote theMoscow Virtuosi).

Now this is usually (promotion), done bythe noun (promoter) through theverb (to promote).

Question: ? (How do you promote anintellectual book?) Answer: Byusing anative Russian verb like (to advance, promote).

(I will promote your book insocial media). This kind of (promotion) seems tobe more covert than, say, (to advertise) or (carry out anad campaign).

Andall ofit comes under thebig umbrella of (marketing), which can be (commercial), (social) or political: (Political marketing inRussia is programming theelectorates behavior).

Andwe know how you do that: . Here we go again.





 


ALL ABOUT TOWN

Thursday, Oct. 30


Dental-Expo St. Petersburg 2014 concludes today at Lenexpo. Welcoming specialists from throughout the federation, the forum is an opportunity for dentists to share tricks of the trade and peruse the most recent innovations in technology and equipment, with over 100 companies hocking their wares at the event.



Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Centers Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at todays Grand Prix Fitness House PRO, the nations premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the citys elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolans latest film Mommy at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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