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Coca-Cola Hellenic Expands in Russia as Western Ventures Falter

Published: May 16, 2014 (Issue # 1810)



  • Coca-Cola Hellenic is looking at expansion in Russia, despite widespread concerns over the state of the market.
    Photo: Coca-Cola Hellenic

Correction appended.

Coca-Cola Hellenic — one of the largest franchised bottlers of Coca-Cola products in the world — has opened a new, high-tech production line at its plant outside Moscow as part of an ongoing commitment to expanding its presence in the Russian market at a time when most European companies are downgrading their outlooks.

"We are upgrading our capacity by 30 percent with our new line, with the latest technology ... that provides almost 45 percent energy savings over the previous analog lines," said Coca-Cola Hellenic Russia's CEO Stefanos Vafeidis, while speaking to reporters touring the new production line.

These efforts have boosted the factory's output significantly, Vafeidis said.

"All in all, it gives this plant the ability to produce more than 3 million liters of finished product a day, which is more than enough to satisfy current and near future demand, and provides good opportunity for investments," he said.

Vafeidis said that the new production line at the Solntsevo plant, which cost the company 10 million euros ($13.6 million), is part of the company's ongoing drive to improve its facilities and the quality and capacity of existing operations

The Coca-Cola Company, which supplies Coca-Cola Hellenic with the ingredients for Coca-Cola products, recently closed two of its four Russian juice plants run by Nidan, which it bought in 2010. This was done in order to optimize its production capacities in the shrinking Russian juice market.

Coca-Cola Hellenic is looking at expansion in Russia, despite widespread concerns over the state of the market amid the ongoing crisis in Ukraine and a declining ruble that has forced many European companies to revise their forecasts.

Vafeidis said that "this line and all of the investments we do is complete proof of our belief in the growth of the Russian market, and this positive outlook is translated in to our investments to increase our capacities … in terms of quality and ensuring that we have the highest standards for our Russian consumers."

Alexei Komissarov, the head of the Moscow Administration Science, Industrial Politics and Business Department praised is for its modernization and energy efficiency drives at its Moscow plant — located in Moscow region's southwest Solntsevo district. Coca-Cola Hellenic enjoys good relations with the Moscow city government, despite political tensions over the crisis in Ukraine and escalating Western sanctions against Russia.

Coca-Cola Hellenic is one of the largest franchised bottlers of Coca Cola in the world, and the largest in Europe — where it operates in 28 countries. In Russia, these activities are carried out by 14 facilities, situated in Moscow, St. Petersburg, Orel, Nizhny Novgorod, Samara, Volga, Yekaterinburg, Rostov, Novosibirsk, Krasnoyarsk and Vladivostok.


Correction: An earlier version of this report incorrectly named the two juice factories closed by Coca-Cola as Nidan and Multon. In fact, Nidan and Multon are subsidiaries of Coca-Cola in Russia, and the two closed plants were run by Nidan. Also, the article incorrectly said the capacity of the two closed plants was 790 million liters per year. This is in fact the combined capacity of two juice plants run by Multon.





 


ALL ABOUT TOWN

Thursday, July 31


Develop your leadership abilities during a lecture by famous Russian author and coach Radislav Gandapas. The event starts at 9 a.m. at 5 Lodeinopolskaya Ulitsa. The price for entry is 20,500 rubles ($570).


Relax and enjoy a Parisian atmosphere with some romantic and laidback jazz tunes during the Night of French Music at Lenny Jam Cafe, 63 Ligovsky Prospekt. The entrance fee is 250 rubles ($7).


The Women’s Business Club is hosting a Beauty Brunch where participants are invited to discuss the latest news in the beauty industry and listen to lectures by professional stylists in the business.



Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldn’t miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoyed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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