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Russian Eco-Publishing House Finds Its Stride

To reduce its own ecological production, the Green Book team work remotely and paperless.

Published: May 22, 2014 (Issue # 1811)



  • Green Office and Green Driver are just some of the guides available by the niche Green Book publishing house.
    Photo: Zelenaya Kiniga

  • The publishing house aims to educate readers on environmental awareness.
    Photo: Sergei Porter / Vedomosti

In Russia, a country where environmental pollution is a major problem, various projects aimed at protecting nature have started to emerge in recent years. Yekaterina Voronina, an ardent advocate of this new movement, decided to set up a publishing house based on green technologies and issue books on environmental issues.

When Voronina decided to start the project two years ago, she had a Ph.D. in environmental studies, a shelf of books about running a company and no real business experience whatsoever. However, this did not frighten her and even made her more enthusiastic.

Studying at the Mendeleev University of Chemical Technology for a second degree, I realized there are no books in Russia about practical ecology. How do you make your office eco-friendly? How do you find out which products harm the environment, and which do not? All these questions were left unanswered for the Russian reader, Voronina said.

So she started thinking how to fill the gap. As she did not have any experience in book publishing she decided to apply for a position of a sales manager in a big Russian publishing house to gain some practical skills. However, she was not offered the position. This disturbed her slightly, but gave her the drive to carry on and accomplish her goal create her own publishing house.

Voronina and four other partners made a joint effort to set up a company. They raised 100,000 rubles ($2,800) as starting capital. This is how Zelyonaya Kniga, or Green Book, was born.

When I started the whole thing, no one really believed I could succeed. Everybody was looking at me like I was crazy, Voronina said. However, to for her the whole idea seemed so ingenious, that she just had to carry on.

As the company celebrated its second birthday in March this year, the results were remarkable. Green Book has published three books with significant circulations for such niche literature, with about 3,000 copies printed per book. In 2012 all debts were repaid and turnover for 2013 reached 5 million rubles ($140,000), which for so small an eco-startup is a significant achievement.

Green Book tries to keep its ecological footprint to a minimum. The paper for books is either recycled or certified by the Forest Stewardship Council of Russia, a body that checks whether the paper is made from sustainably grown and harvested woods. The ink for the paper is water-based, which is considered to be the most ecologically friendly.

In addition, the company calculates the carbon footprint of production. The footprint actually shows the amount of greenhouse gases released into the air during the production process. To compensate for the harm done to nature, which is inevitable, Voronina and her colleagues plant trees. So in the end, the books become 100 percent eco-friendly.

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ALL ABOUT TOWN

Wednesday, July 30


SPIBA continues their series of Look@It tours, which focus on the success stories of major brands in the St. Petersburg market. Todays event will focus on the Gorky Golf Club and will also be held there. For more details visit spiba.ru



Thursday, July 31


Develop your leadership abilities during a lecture by famous Russian author and coach Radislav Gandapas. The event starts at 9 a.m. at 5 Lodeinopolskaya Ulitsa. The price for entry is 20,500 rubles ($570).


Relax and enjoy a Parisian atmosphere with some romantic and laidback jazz tunes during the Night of French Music at Lenny Jam Cafe, 63 Ligovsky Prospekt. The entrance fee is 250 rubles ($7).


The Womens Business Club is hosting a Beauty Brunch where participants are invited to discuss the latest news in the beauty industry and listen to lectures by professional stylists in the business.



Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldnt miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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