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Russian Eco-Publishing House Finds Its Stride

To reduce its own ecological production, the Green Book team work remotely and paperless.

Published: May 22, 2014 (Issue # 1811)



  • Green Office and Green Driver are just some of the guides available by the niche Green Book publishing house.
    Photo: Zelenaya Kiniga

  • The publishing house aims to educate readers on environmental awareness.
    Photo: Sergei Porter / Vedomosti

In Russia, a country where environmental pollution is a major problem, various projects aimed at protecting nature have started to emerge in recent years. Yekaterina Voronina, an ardent advocate of this new movement, decided to set up a publishing house based on green technologies and issue books on environmental issues.

When Voronina decided to start the project two years ago, she had a Ph.D. in environmental studies, a shelf of books about running a company and no real business experience whatsoever. However, this did not frighten her and even made her more enthusiastic.

Studying at the Mendeleev University of Chemical Technology for a second degree, I realized there are no books in Russia about practical ecology. How do you make your office eco-friendly? How do you find out which products harm the environment, and which do not? All these questions were left unanswered for the Russian reader, Voronina said.

So she started thinking how to fill the gap. As she did not have any experience in book publishing she decided to apply for a position of a sales manager in a big Russian publishing house to gain some practical skills. However, she was not offered the position. This disturbed her slightly, but gave her the drive to carry on and accomplish her goal create her own publishing house.

Voronina and four other partners made a joint effort to set up a company. They raised 100,000 rubles ($2,800) as starting capital. This is how Zelyonaya Kniga, or Green Book, was born.

When I started the whole thing, no one really believed I could succeed. Everybody was looking at me like I was crazy, Voronina said. However, to for her the whole idea seemed so ingenious, that she just had to carry on.

As the company celebrated its second birthday in March this year, the results were remarkable. Green Book has published three books with significant circulations for such niche literature, with about 3,000 copies printed per book. In 2012 all debts were repaid and turnover for 2013 reached 5 million rubles ($140,000), which for so small an eco-startup is a significant achievement.

Green Book tries to keep its ecological footprint to a minimum. The paper for books is either recycled or certified by the Forest Stewardship Council of Russia, a body that checks whether the paper is made from sustainably grown and harvested woods. The ink for the paper is water-based, which is considered to be the most ecologically friendly.

In addition, the company calculates the carbon footprint of production. The footprint actually shows the amount of greenhouse gases released into the air during the production process. To compensate for the harm done to nature, which is inevitable, Voronina and her colleagues plant trees. So in the end, the books become 100 percent eco-friendly.

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ALL ABOUT TOWN

Wednesday, Sept. 3


Although the Peter and Paul Fortress sand sculptures are more central and therefore more visible to the throngs of tourists, the 300th Anniversary Park of St. Petersburgs own collection closes today. The World Collection of Sand Sculptures that have been on display at the park reaches its final day, so fans of the classic beach activity should get there while they can.



Thursday, Sept. 4


Vladimir I. Danchenkov, Head of Baltic Customs, will be in attendance during AmChams Customs and Transportation Committee Meeting convening this afternoon at the organizations office near St. Isaacs Square at 3 p.m.



Friday, Sept. 5


Scrabble lovers and chess masters get their chance to assert their intellectual dominance at the return of the British Book Centers Board Game Evenings tonight. Held weekly on Friday nights, the event gives both board game lovers and those hoping to improve their English the chance to meet, greet and compete. Check out the centers VK page for more details.



Saturday, Sept. 6


Athletes will relish the chance to get the latest gear and try out something new at I Choose Sport, an annual event at Lenexpo forum that plans to welcome more than 30,000 people this week to the international exhibition center. Not only will visitors get to try their hand at various athletic endeavors but they will also be able to peruse equipment that can fulfill their dreams of becoming a champion.


Local KHL team SKA St. Petersburg open their season this evening at home against Lokomotiv Yarovslavl at the Ice Palace arena next to the Prospekt Bolshevikov metro station. See their website for a full schedule and available tickets.



Sunday, Sept. 7


Check out retro and antique cars at Fort Konstantin on Kronstadt Island in the Gulf of Finland at FORTuna, a yearly car festival that highlights the eccentricities of the Soviet automobile industry. A car race, contests and a stunt show will give visitors a chance to rev their engines.



Monday, Sept. 8


This evening marks the opening of the two-week ballet festival High Season at the Mikhailovsky Theater. Check the theaters website for more details about performances and featured dancers.



Tuesday, Sept. 9


Discuss the latest news and issues at the AmCham Hazardous Waste Management Roundtable this morning in the Tango Conference Hall of the Sokos Hotel Palace Bridge on Birzhevoy Pereulok. Starting at 9 a.m., planned topics include the Krasny Bor landfill and waste transportation between Russia and Finland.


Learn more about the citys modern architectural trends at the SPIBA Real Estate and Construction Committees meeting on the topic Contemporary Petersburg Style: What is It? Participants will get the chance to discuss whats in-demand with RBI Holdings Irina Petrova and Lubava Pryanikova, and the current state of the local real estate market. Please confirm your attendance by Sept. 5 through SPIBAs website if you wish to attend.



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