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Yandex Says Russians Big on Weight Loss Searches

Published: May 30, 2014 (Issue # 1813)



  • 2 million Russians search online for weight-loss related terms every week.
    Photo: Doc Searls / Flickr

Russian search engine Yandex says roughly 2 million Russians search online for weight-loss related terms every week.

The engine's most popular kilo-shedding search terms were "lose weight," "weight loss" and "lose kilos," with related searches focusing on diets, exercise and weight-loss medication, Yandex said in a blog post on its website.

Last year, preferred weight loss methods were rather less conventional, with searches for coal tablets and subliminal video messaging among the most popular searches, Yandex said.

Four percent of all weight loss searches include specific goals and time frames, with the most popular search for both male and female users being "10 kilograms in a week." The less ambitious "5 kilograms in a week" and "10 kilograms in 2 weeks," come in second and third place, respectively, Yandex said.

One out of every 80 weight-loss related searches includes the word "fast," the report said.

But not all Russians are equally concerned about their kilos, the report said. Yandex users near the Black Sea coastal regions of Rostov and Krasnodar in southern Russia were more likely to search for weight loss terms in April than city dwellers in Moscow and St. Petersburg, who were the least interested in slimming down.

Though 2 million weight loss searches a week might seem impressive, Russians' online searches for food recipes outnumber that amount four to one, Yandex reported.

Nearly one quarter of Russians are severely overweight, according to statistics from the 2013 United Nations Food and Agricultural Organization's State of Food and Agriculture.





 


ALL ABOUT TOWN

Wednesday, July 30


SPIBA continues their series of Look@It tours, which focus on the success stories of major brands in the St. Petersburg market. Today’s event will focus on the Gorky Golf Club and will also be held there. For more details visit spiba.ru



Thursday, July 31


Develop your leadership abilities during a lecture by famous Russian author and coach Radislav Gandapas. The event starts at 9 a.m. at 5 Lodeinopolskaya Ulitsa. The price for entry is 20,500 rubles ($570).


Relax and enjoy a Parisian atmosphere with some romantic and laidback jazz tunes during the Night of French Music at Lenny Jam Cafe, 63 Ligovsky Prospekt. The entrance fee is 250 rubles ($7).


The Women’s Business Club is hosting a Beauty Brunch where participants are invited to discuss the latest news in the beauty industry and listen to lectures by professional stylists in the business.



Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldn’t miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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