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State-Run Kids Channel to Show Only Russian-Made Cartoons

Published: June 2, 2014 (Issue # 1813)



  • The hugely popular Russian animated version of A. A. Milne's Winnie-the-Pooh.
    Photo: Wikimedia Commons

A state-owned television holding answered the calls of the country's leadership on Sunday by launching Mult, a new channel for children that will show only Russian-made cartoons, Vedomosti reported.

The All-Russia State Television and Radio Broadcasting holding company already co-owns the Carousel children's television channel, which is aimed at children younger than 14, but about half of its cartoons and films are foreign-made.

Politicians have been pushing for Russian children's exposure to foreign-made cartoons to be reduced for some time, and anti-Western sentiment has become louder since the U.S. and EU imposed sanctions on top Russian officials and lawmakers after Russia annexed Crimea from Ukraine in March.

According to a recent survey ordered by the holding, most Russians back the idea of having a channel showing only domestically produced cartoons, its general director Tatyana Tsyvareva told Vedomosti on Thursday.

"It's important to protect and pass on the national cultural code to children," she said.

At a meeting of the government council for cinematography in March, Culture Minister Vladimir Medinsky said that quotas need to be brought in to make sure that Russian animated programs are guaranteed a certain amount of airtime — for both spiritual and financial reasons.

But Medinsky then lamented that a lot of money is spent on producing Russian cartoons that channels are ultimately unwilling to broadcast, and added that children were missing out on important lessons as a result: "In Russia we need national heroes; it is important to show children what is good and what is bad," he said.

At a Cabinet meeting in April, Medinsky appeared to have overcome his worries about quality, proposing to rebrand Carousel as a channel showing only Russian and Soviet cartoons — an idea supported by President Vladimir Putin. But Mult will fill the void itself.

"We are choosing not only the best, but also the sweetest Russian cartoons for our channel," Tsyvareva said.

Mult, which is short for Multfilm, or "cartoon" in Russian, will be on air round-the-clock, with no advertisements, and will be included on the packages of the country's main cable television providers.





 


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Thursday, July 31


Develop your leadership abilities during a lecture by famous Russian author and coach Radislav Gandapas. The event starts at 9 a.m. at 5 Lodeinopolskaya Ulitsa. The price for entry is 20,500 rubles ($570).


Relax and enjoy a Parisian atmosphere with some romantic and laidback jazz tunes during the Night of French Music at Lenny Jam Cafe, 63 Ligovsky Prospekt. The entrance fee is 250 rubles ($7).


The Women’s Business Club is hosting a Beauty Brunch where participants are invited to discuss the latest news in the beauty industry and listen to lectures by professional stylists in the business.



Friday, Aug. 1


Bikers from all around the world will gather to take part in a parade, extreme shows and rock concerts during the International Biker Festival that revs its engines today and runs through Aug. 3 near Olgino Hotel, 4/2 Primorskogo Shosse.


The Peter and Paul Fortress will be turned into an open-air cinema today and tomorrow as part of the 5th International Short and Animation Film Festival. A huge screen across the fortress walls will air short films non-stop with board games, photo sessions and other activities also on offer for visitors. For more information, visit www.opencinemafest.ru



Saturday, Aug. 2


Gatchina Palace Park Museum will host its second annual Night of Light, an impressive audio-visual show across the night sky. Tickets are 600 rubles ($16).


If graphic design is more your thing then check out Illustration Day, where you will be able to visit an exhibition, attend lectures by professionals and even show experts some of your own work. The event starts at noon at Zona Deystvia, 73 Ligovsky Prospekt. The entrance fee is 350 rubles ($10).



Sunday, Aug. 3


History lovers shouldn’t miss the chance to see reenactments of World War I battles in Pushkin at noon. Besides exciting war scenes, visitors can enjoy live music, historical costumes, an equestrian show and a fancy-dress parade starting from the Moscow gates.


Garage Sale, the popular and growing flea market where nothing is priced over 500 rubles ($14.11), starts today at noon in Loft-Project Etagi, 74 Ligovsky Prospekt. Be sure to get in early to score a bargain. Entry costs 50 rubles ($1.40)



Monday, Aug. 4


Continue the working week with a calm and steady mind with a free yoga lesson at 7 p.m. in the Bukvoyed store at 23A Vladimirsky Prospekt.



Tuesday, Aug. 5


Visit The Romanov Dynasty doll exhibition today, where more than fifty porcelain dolls depicting Russian rulers, and made by Olina Ventzel, will be on show. The exhibition continues through Aug. 31 in Sheremetyev Palace, 34 Fontanka Naberezhnaya.



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