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State-Run Kids Channel to Show Only Russian-Made Cartoons

Published: June 2, 2014 (Issue # 1813)



  • The hugely popular Russian animated version of A. A. Milne's Winnie-the-Pooh.
    Photo: Wikimedia Commons

A state-owned television holding answered the calls of the country's leadership on Sunday by launching Mult, a new channel for children that will show only Russian-made cartoons, Vedomosti reported.

The All-Russia State Television and Radio Broadcasting holding company already co-owns the Carousel children's television channel, which is aimed at children younger than 14, but about half of its cartoons and films are foreign-made.

Politicians have been pushing for Russian children's exposure to foreign-made cartoons to be reduced for some time, and anti-Western sentiment has become louder since the U.S. and EU imposed sanctions on top Russian officials and lawmakers after Russia annexed Crimea from Ukraine in March.

According to a recent survey ordered by the holding, most Russians back the idea of having a channel showing only domestically produced cartoons, its general director Tatyana Tsyvareva told Vedomosti on Thursday.

"It's important to protect and pass on the national cultural code to children," she said.

At a meeting of the government council for cinematography in March, Culture Minister Vladimir Medinsky said that quotas need to be brought in to make sure that Russian animated programs are guaranteed a certain amount of airtime — for both spiritual and financial reasons.

But Medinsky then lamented that a lot of money is spent on producing Russian cartoons that channels are ultimately unwilling to broadcast, and added that children were missing out on important lessons as a result: "In Russia we need national heroes; it is important to show children what is good and what is bad," he said.

At a Cabinet meeting in April, Medinsky appeared to have overcome his worries about quality, proposing to rebrand Carousel as a channel showing only Russian and Soviet cartoons — an idea supported by President Vladimir Putin. But Mult will fill the void itself.

"We are choosing not only the best, but also the sweetest Russian cartoons for our channel," Tsyvareva said.

Mult, which is short for Multfilm, or "cartoon" in Russian, will be on air round-the-clock, with no advertisements, and will be included on the packages of the country's main cable television providers.





 


ALL ABOUT TOWN

Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Center’s Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at today’s Grand Prix Fitness House PRO, the nation’s premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the city’s elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolan’s latest film “Mommy” at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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