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State-Run Kids Channel to Show Only Russian-Made Cartoons

Published: June 2, 2014 (Issue # 1813)



  • The hugely popular Russian animated version of A. A. Milne's Winnie-the-Pooh.
    Photo: Wikimedia Commons

A state-owned television holding answered the calls of the country's leadership on Sunday by launching Mult, a new channel for children that will show only Russian-made cartoons, Vedomosti reported.

The All-Russia State Television and Radio Broadcasting holding company already co-owns the Carousel children's television channel, which is aimed at children younger than 14, but about half of its cartoons and films are foreign-made.

Politicians have been pushing for Russian children's exposure to foreign-made cartoons to be reduced for some time, and anti-Western sentiment has become louder since the U.S. and EU imposed sanctions on top Russian officials and lawmakers after Russia annexed Crimea from Ukraine in March.

According to a recent survey ordered by the holding, most Russians back the idea of having a channel showing only domestically produced cartoons, its general director Tatyana Tsyvareva told Vedomosti on Thursday.

"It's important to protect and pass on the national cultural code to children," she said.

At a meeting of the government council for cinematography in March, Culture Minister Vladimir Medinsky said that quotas need to be brought in to make sure that Russian animated programs are guaranteed a certain amount of airtime for both spiritual and financial reasons.

But Medinsky then lamented that a lot of money is spent on producing Russian cartoons that channels are ultimately unwilling to broadcast, and added that children were missing out on important lessons as a result: "In Russia we need national heroes; it is important to show children what is good and what is bad," he said.

At a Cabinet meeting in April, Medinsky appeared to have overcome his worries about quality, proposing to rebrand Carousel as a channel showing only Russian and Soviet cartoons an idea supported by President Vladimir Putin. But Mult will fill the void itself.

"We are choosing not only the best, but also the sweetest Russian cartoons for our channel," Tsyvareva said.

Mult, which is short for Multfilm, or "cartoon" in Russian, will be on air round-the-clock, with no advertisements, and will be included on the packages of the country's main cable television providers.





 


ALL ABOUT TOWN

Wednesday, July 23


SPIBAs Legislation & Lobbying Committee invites everyone interested in the practical aspects of courts and procedural law to todays Legal Debating Club at 9:30 a.m. at the Mertens House, 21 Nevsky Prospekt, office 506. Visit spiba.ru for more details.


Take advantage of the sunny summer days and participate in Beach Games 2014, which runs through July 27 in Sestroretsks Dubki Park.



Thursday, July 24


Liliana Modiliani, a well-known Russian stylist, will talk about choosing clothes that fit during her lecture at 7 p.m. at the Pryamoy Efir art club, 13 Viborgskoe Shosse.



Friday, July 25


Discuss Russias economic and political prospects for 2014 during a Business Breakfast organized by SPIBA at 9.30 a.m. in the Bank Saint-Petersburg office at 64


Malookhtinsky Prospekt.


Start your weekend with adorable miniature pigs at the Squealing Pig festival at 7 p.m. this evening in the Karl & Friedrich restaurant, 15 Iozhnaya doroga, on Krestovsky Island.



Saturday, July 26


Hundreds of brand-new and retro cars, drag and drift shows, test drives and karting are planned for the Avtobum-2014 festival, which will take place in front of the RIO shopping center at 2 Fuchika Ulitsa.


Participants in todays SaniDay Summer competition will impress visitors with their hand-made, unusual and hilarious boats, which will race at the Igora Resort near the 54th kilometer on Priozerskoe Shosse.


Metro Family Day will include both serious lectures for adults and master-classes for children, making the event interesting for the whole family. To participate, come to Kirov Park on Yelagin Island.


Photography will be the focus of todays Photosubbota, which features lectures by famous photographers, meetings with photo schools and studio representatives, and participation in a photography competition. The event starts at noon at Petrokongress, 5 Lodeynopolskaya Ulitsa.


If you like cycling, make sure to visit the Za Velogorod Festival with its retro bike exhibition, market and live music. The second round of the Leningrad Criterium race will also take place during the event at Petrovsky Arsenal in Sestroretsk.



Sunday, July 27


Navy Day will be celebrated with a weapon and military transportation exhibition, self-defense master classes and concerts. The event starts at 1 p.m. in the 300th Anniversary Park of St. Petersburg.



Monday, July 28


Dont miss a chance to see the latest achievements in robotics during the RoboDom interactive show, exhibiting more than 150 robots. The show will be at BUM center, 22/2 Gzhatskaya Ulitsa, until Aug. 3. The entrance ticket costs 350 rubles ($10).



Tuesday, July 29


A video of a Queen concert from 1986 will be shown today at 8 p.m. in Yaschik, 50/13 Ligovsky Prospekt.



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