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Kremlin Leans On Business to Rescue Crimea Tourism

Published: June 17, 2014 (Issue # 1815)



  • Crimea's landscapes may be breathtaking, but its infrastructure has largely remained unchanged since the fall of the Soviet Union, making it a destination for travelers with very basic needs.
    Photo: Wikimedia Commons

When Russia annexed the Black Sea peninsula of Crimea earlier this year, it regained not only harbors for its navy and abandoned Ukrainian military bases but also long stretches of pebble beaches that were the summer destination of choice for millions of Soviet citizens. This summer, however, tourists need a push to go and some help in getting there.

For years, two-thirds of the 6 million tourists traveling to Crimea each summer came from Ukraine. But many Ukrainians are still bitter over Russia's seizure of the peninsula as well as over local residents' submission to Russian rule; as a result, few are planning to vacation there this year.

But Russians are not rushing to go to the newest part of their country either. Some may prefer more luxurious destinations or be deterred by the difficulties of getting to Crimea, with land routes across southeastern Ukraine effectively blocked because of fighting between government troops and pro-Russian separatists.

With Crimea's beaches eerily empty at the start of the summer season and the livelihood of many under threat, the Kremlin has come up with an ingenious way to attract tourists to the peninsula: It has asked state-controlled companies to get their employees to go there on vacation by paying for all or part of their trips.

In the Soviet era, many state enterprises provided a summer vacation, known as a putyovka, for their employees. Organized by trade unions, these were either free or heavily subsidized. They were more readily available for industrial workers, particularly those who worked in harsh conditions and climates. Major enterprises owned sanitariums, leaving a legacy of magnificent "palaces for the workers" in seaside resorts across the former Soviet Union.

Some companies have kept sanitariums on the Russian Black Sea coast and still provide free summer vacations for some employees. Others sold theirs long ago but still subsidize their employees' summer travel.

Rostourism, the federal tourism agency, sent out letters last week to the country's biggest state-controlled corporations with a "suggestion" to buy package tours to Crimea for tens of thousands of employees.

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ALL ABOUT TOWN

Friday, Aug. 22


Get ready to pledge allegiance to the flag during National Flag Day, paying tribute to when, 23 years ago today, the iconic hammer-and-sickle was replaced with the tricolor that now flutters in the wind. Petersburgers will be treated to a free concert on Palace Square, a military parade and a culminating air show featuring Russias Russian Knights stunt pilots.



Saturday, Aug. 23


Uppsala Park plays host to Fairy Noon today, a performance of five separate fairy tales ranging from folk classics to more haunting selections. There will be three different renditions of the tales throughout the day and tickets start at 500 rubles ($13.80) for adults and 300 rubles ($8.30) for children.


Classic Finnish cartoon characters the Moomins expect to receive a warm welcome from Russian fans during todays Moomin Festival at the Pearl Plaza Shopping Center at 51 Petergofskoye Shosse. Become a kid again or introduce a new generation to the beloved creation of Finnish writer Tove Jansson.



Sunday, Aug. 24


The tortured genius of Dutch master Vincent van Gogh gets his day in the centers Konnushnaya Ploschad during Make Art Like Van Gogh, a daylong celebration of the artist that will allow amateur artists to try and replicate the work that made the famed painter world-renowned.


Experience a variety of dances highlighting the diversity of the world around as at the final day of the Ethno-Dance International Dance Festival that has been at the St. Petersburg Humanitarian University of Trade Unions this past week. Tonights performance will feature Egyptian dancers accompanied by local orchestras.



Monday, Aug. 25


Today kicks off the Elena Obraztsovoy International Competition for Young Vocalists in the large hall of the Shostakovich Philharmonic. Talented youngsters will showcase their range over the next six days before a winner is chosen on Aug. 30.



Tuesday, Aug. 26


Love movies but hate all those words? Then check out Rodina Cinema Centers Factor of Consensus film forum this evening. Silent movie classics from the beginning of the 20th century will be screened and accompanied by a pianist, who will provide the soundtrack for the ongoing action. The screenings begin at 7 p.m. Check Rodinas website for more details.



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