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Bookmakers Cash In on World Cup Upsets, Bizarre Bets Pay Out

Published: June 26, 2014 (Issue # 1817)



  • The bookmaking industry in Russia is still relatively young but is already nearing Western proportions in terms of the amount of money people are prepared to bet.
    Photo: V. Baranov / Vedomosti

A $50,000 bet on your favorite player becoming the top scorer at the football World Cup in Brazil or a wager on the probability that Uruguay's Luis Suarez will sink his teeth into an opponent again may seem odd, but these are real bets in an industry where mathematics supplements sheer luck.

Russians may not be quite so foolhardy or inventive in their bets, but the World Cup is seriously stoking their interest, with up to 50 percent more people betting on football than before the tournament kicked off, Oleg Zhuravsky, president of the Russian Bookmakers Union, said Wednesday.

The World Cup has been packed full of surprises so far, with a number of the pre-tournament favorites being knocked out by outsiders, wiping conventional bets off the table and rewarding bold punters with hefty payouts.

Who would have thought that Robin van Persie's beautiful diving header that leveled the score between the Netherlands and Spain would open the floodgates for a 5-1 rout of the former world champions? Or that Italy and England would have to fly home even before the knockout stages get under way?

The unexpected successes and failures of teams in Brazil have directly affected the bets that thousands of people are making worldwide.

"One punter bet 50 euros [$68] that Costa Rica will win the tournament at odds of 2,500/1 and that bet is looking a lot less like a long shot now than it did at the start of the tournament," said Joe Crilly, a spokesman for William Hill, Britain's biggest bookmaker.

He also said that when the favorites are eliminated, it is always good news for the bookmakers due to the liabilities that are racked up in the buildup to the tournament.

"But we always say that it is best for us if some of these fancied sides get further in the tournament and then fall at the penultimate of final hurdle," Crilly said.

Zhuravsky said that profits gleaned as a result of favorites exiting the tournament early may be high in the short run, but that in the end the margin levels out.

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ALL ABOUT TOWN

Friday, Oct. 24


SPIBA’s ongoing “Breakfast with the Director” series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at “Sounds of the Universe,” a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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