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Gerhard Pfeifer: Backing Business in Russia

Published: July 16, 2014 (Issue # 1820)



  • Gerhard Pfeifer remains optimistic about the Russian business climate.
    Photo: Bosch

  • A worker building washing machines in one of Boschs Russian plants.
    Photo: Bosch

Russia andGerman engineering company Bosch have had close ties since tsarist times, says Gerhard Pfeifer, president andCEO ofBosch Groups operations inRussia, Georgia andCIS countries.

He can say that again: the company first arrived inRussia in1904. Though it did not stick around inSoviet times, theengineering andelectronics giant came back toRussia in1993, opening its first factory inthe Saratov region onthe Volga River in1996.

Bosch has maintained asteady presence onthe countrys power tools, automotive components andhousehold appliances markets ever since, andnot fornothing: Boschs growth rate inRussia in2010 and2011 reached up to30 percent.

Growth has since slowed tohover around 10 to20 percent, but still far outstrips thenational average theRussian economy in2014 is struggling toavoid arecession.

I call it back tonormal, the53-year-old Pfeifer says modestly ofhis companys expansion during anexclusive interview with TheSt. Petersburg Times, held atthe companys new boiler plant inthe Volga city ofEngels inthe Saratov region earlier this month.

Theexorbitant growth in2011 was due inlarge part toa 156 million euros ($212 million) paycheck forBoschs work onthe main stage ofMoscows renovated Bolshoi Theater, a12-story-tall piece oftheatrical machinery.

But theatrics aside, Boschs products remain indemand inRussia, andneither aneconomic slowdown nor theruckus over Ukraine andthe threat ofWestern sanctions are slowing down its activity inRussia, Pfeifer said.

Bosch has invested 250 million euros inRussia so far, including inthree plants inSaratov anda joint venture with Siemens inSt. Petersburg making household appliances. Anautomotive components plant inSamara is slated toopen in2015, andall that ontop ofa 120-million-euro headquarters inKhimki, just outside Moscow.

Pfeifer animpeccably polite man with acalm gaze andoccasional flashes ofwry humor had no personal ties toRussia before coming here as Bosch supremo forthe region in2011. He speaks with Russians through aninterpreter, andhis wristwatch shows German time.

But thecompany is doing something right inRussia, andPfeifer sat down with TheSt. Petersburg Times totalk about why thecountrys business climate is not as bad as it may seem.

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ALL ABOUT TOWN

Thursday, July 24


Liliana Modiliani, a well-known Russian stylist, will talk about choosing clothes that fit during her lecture at 7 p.m. at the Pryamoy Efir art club, 13 Viborgskoe Shosse.



Friday, July 25


Discuss Russias economic and political prospects for 2014 during a Business Breakfast organized by SPIBA at 9.30 a.m. in the Bank Saint-Petersburg office at 64


Malookhtinsky Prospekt.


Start your weekend with adorable miniature pigs at the Squealing Pig festival at 7 p.m. this evening in the Karl & Friedrich restaurant, 15 Iozhnaya doroga, on Krestovsky Island.



Saturday, July 26


Hundreds of brand-new and retro cars, drag and drift shows, test drives and karting are planned for the Avtobum-2014 festival, which will take place in front of the RIO shopping center at 2 Fuchika Ulitsa.


Participants in todays SaniDay Summer competition will impress visitors with their hand-made, unusual and hilarious boats, which will race at the Igora Resort near the 54th kilometer on Priozerskoe Shosse.


Metro Family Day will include both serious lectures for adults and master-classes for children, making the event interesting for the whole family. To participate, come to Kirov Park on Yelagin Island.


Photography will be the focus of todays Photosubbota, which features lectures by famous photographers, meetings with photo schools and studio representatives, and participation in a photography competition. The event starts at noon at Petrokongress, 5 Lodeynopolskaya Ulitsa.


If you like cycling, make sure to visit the Za Velogorod Festival with its retro bike exhibition, market and live music. The second round of the Leningrad Criterium race will also take place during the event at Petrovsky Arsenal in Sestroretsk.



Sunday, July 27


Navy Day will be celebrated with a weapon and military transportation exhibition, self-defense master classes and concerts. The event starts at 1 p.m. in the 300th Anniversary Park of St. Petersburg.



Monday, July 28


Dont miss a chance to see the latest achievements in robotics during the RoboDom interactive show, exhibiting more than 150 robots. The show will be at BUM center, 22/2 Gzhatskaya Ulitsa, until Aug. 3. The entrance ticket costs 350 rubles ($10).



Tuesday, July 29


A video of a Queen concert from 1986 will be shown today at 8 p.m. in Yaschik, 50/13 Ligovsky Prospekt.



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