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St. Petersburg Watchmaker Counters Sanctions by Refusing to Sell Abroad

Published: August 5, 2014 (Issue # 1822)



  • The Petrodvorets Watch Factory, famous for its nostalgic Soviet-style brands, said that it had decided to "answer to the decadent Western countries."
    Photo: Raketa.com

Russia's oldest and largest mechanical watchmaker says it will stop selling its most prestigious self-winding watches abroad as long as the "decadent" West continues to impose "unfair" sanctions over Russia's involvement in Ukraine.

Jacques von Polier, the French CEO of the Petrodvorets Watch Factory in St. Petersburg, said the company will refrain from selling to foreign retailers its upmarket Avtomat (Automatic) watches, which use the wearer's wrist movement to wind automatically.

"The sanctions are totally unfair. The world wants to make Russia the only guilty country in the Ukraine conflict, but the situation is not simply black-and-white. The sanctions are pouring oil on the fire," he told The St. Petersburg Times on Monday.

The company, famous for its nostalgic Soviet-style Raketa (Rocket) and Pobeda (Victory) brands, said in a recent press release that it had decided to "answer to the decadent Western countries" because "workers of the factory are shocked by these rude and unfair sanctions."

Von Polier, who has been trying to restore the aging factory's Soviet prestige since joining in 2009, said the refusal to sell the Avtomat watches, which can retail for more than $1,000, would have little effect on his business. Indeed, for the Russia-focused company, the move is a nifty piece of PR.

"There is so much demand in Russia that we don't need Western markets," he said, adding that the measure is at least partially a marketing gimmick to jump on a groundswell of patriotism in Russia as the country's standoff with the West continues.

Since Russia's annexation of the former Ukrainian peninsula of Crimea in March, the United States and European Union have imposed a number of sanctions on Russian companies and citizens in an effort to dissuade the country from further involvement in Ukraine.

Petrodvorets seized the marketing opportunity early. Around the time of the annexation, it released a special-edition "Crimea Victory 2014" watch, which had originally been intended to commemorate 70 years since the peninsula's liberation from the Nazis in World War II.

Von Polier, whose great-grandmother was born in Crimea, said by phone that "for me, Crimea has always been Russian."

Petrodvorets also said it was recommending a law to Russia's parliament to forbid state officials from buying Western-brand watches as presents for employees and associates.

Petrodvorets is Russia's only producer of a complete mechanical watch movement, and Von Polier said it would continue to sell parts — specifically, springs and escapements — to watchmakers in Switzerland to fulfill demand after Swatch Group announced it would stop selling movements to competing brands.

"We are proud that we are one of only four or five manufacturers in the world that can produce such movements," he said.





 


ALL ABOUT TOWN

Wednesday, Oct. 22


English teachers can expect to receive a few useful pointers today from Evgeny Kalashnikov, the British Council regional teacher, during the EFL Seminar this afternoon hosted by the British Book Center. The topic of today’s seminar is “Grammar Practice.”


Young Petersburgers will get the chance to jumpstart their careers at “Professional Growth,” a job fair and forum featuring more than 40 major Russian and international companies vying for potential candidates for future positions. The forum not only is a chance to network but also to learn more about the modern business world and to understand what it takes to get the job you want.



Thursday, Oct. 23


AmCham’s Public Relations Committee meeting is scheduled to meet this morning at 9 a.m. in their office in the New St. Isaac Office Center.


Sportsmen get their chance to stock up on all kinds of gear at the Hunting and Fishing 2014 exhibition starting today at Lenexpo. Everything from rods and reels to boats, motorcycles and equipment for underwater hunting will be on sale so that any avid outdoorsman can always be prepared.



Friday, Oct. 24


SPIBA’s ongoing “Breakfast with the Director” series continues today, featuring Tomas Hajek, Managing Director of the Northwest Division at Danone Russia. Hajek will be discussing collaborations between businesses from different cultures. The meeting is at 9 a.m. at the Domina Prestige St. Petersburg hotel and all who wish to attend must confirm their participation by Oct. 23.


Get your gong on at “Sounds of the Universe,” a concert at the city planetarium this evening incorporating six different gongs to create relaxing songs that will transport you upwards into the stratosphere. Tickets are 700 rubles ($17).



Saturday, Oct. 25


AVA Expo, the eighth edition of the event revolving around all things pop culture, returns to Lenexpo this weekend. Geeks, nerds, dweebs and dorks will have their chance to talk science fiction and explore a variety of international pop culture. Tickets for the event can be purchased on their website at avaexpo.ru.



Sunday, Oct. 26


Zenit St. Petersburg returns home for the first time in nearly a month as they host Mordovia Saransk in a Russian Premier League game. Currently at the top of the league thanks to their undefeated start to the season, the northern club hopes to extend the gap between them and second-place CSKA Moscow and win the title for the first time in three years. Tickets are available at the stadium box office or on the club’s website.



Monday, Oct. 27


Today marks the end of the art exhibit “Neophobia” at the Erarta Museum. Artists Alexey Semichov and Andrei Kuzmin took a neo-modernist approach to represent the array of fears that are ever-present throughout our lives. Tickets are 200 rubles ($4.90).



Tuesday, Oct. 28


The Domina Prestige St. Petersburg hotel plays host to SPIBA’s Marketing and Communications Committee’s round table discussion on “Government Relations Practices in Russia” this morning. The discussion starts at 9:30 a.m. and participation must be confirmed by Oct. 24.



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