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Carlsberg Reduces Bottle Size to Avoid Price Hike

Published: August 23, 2014 (Issue # 1825)



  • Carlsberg declined to specify the exact volume of beer that is being saved per bottle, saying only that it is a "small amount."
    Photo: Carlsberggroup.com

Danish brewer Carlsberg is avoiding price markups in Russia by making some of its bottles smaller and putting less beer in others, the company's CEO said, Bloomberg reported Thursday.

Carlsberg, which relies on Russia for 35 percent of its profits, is having a torrid time. The company lowered its profit forecast for 2014 this week, blaming Russia's shrinking beer market and an economic downturn made worse by Western sanctions against Moscow for its role in the Ukraine conflict.

The initiative, which applies to half of Carlsberg's Russian stock, means "we don't have to increase prices as much, because then we can keep the same price points but lower volumes a little," CEO Joergen Buhl Rasmussen told Bloomberg.

A spokesman for Carlsberg declined to specify the exact volume of beer that is being saved per bottle, saying only that it is a "small amount," the report said.

Carlsberg, which owns the popular Baltika brand in Russia, said its Russian market share dropped 1.2 percentage points to 37.4 percent by volume in the first half of this year.





 


ALL ABOUT TOWN

Friday, Oct. 31


Put your grammar and logical thinking to the test in a fun and friendly environment during the British Book Center’s Board Game Evening starting at 5 p.m. today. The event is free and all are welcome to attend.



Saturday, Nov. 1


The men and women who dedicate their lives to fitness get their chance to compete for the title of best body in Russia at today’s Grand Prix Fitness House PRO, the nation’s premier bodybuilding competition. Not only will men and women be competing for thousands of dollars in prizes and a trip to represent their nation at Mr. Olympia but sporting goods and nutritional supplements will also be available for sale. Learn more about the culture of the Indian subcontinent during Diwali, the annual festival of lights that will be celebrated in St. Petersburg this weekend at the Culture Palace on Tambovskaya Ul. For 100 rubles ($2.40), festival-goers listen to Indian music, try on traditional Indian outfits and sample dishes highlighting the culinary diversity of the billion-plus people in the South Asian superpower.



Sunday, Nov. 2


Check out the latest video and interactive games at the Gaming Festival at the Mayakovsky Library ending today. Meet with the developers of the popular and learn more about their work, or learn how to play one of their creations with the opportunity to ask the creators themselves about the exact rules.



Monday, Nov. 3


Non-athletes can get feed their need for competition without breaking a sweat at the Rock-Paper-Scissors tournament this evening at the Cube Bar at Lomonosova 1. Referees will judge the validity of each matchup award points to winners while the city’s elite fight for the chance to be called the best of the best. Those hoping to play must arrange a team beforehand and pay 200 rubles ($4.80) to enter.



Tuesday, Nov. 4


Attend the premiere of Canadian director Xavier Dolan’s latest film “Mommy” at the Avrora theater this evening. The fifth picture from the 25-year-old, it is the story of an unruly teenager but the most alluring (or unappealing) aspect is the way the film was shot: in a 1:1 format that is more reminiscent of Instagram videos than cinematic art. Tickets cost 400 rubles ($9.60) and snacks and drinks will be available.



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