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Carlsberg Reduces Bottle Size to Avoid Price Hike

Published: August 23, 2014 (Issue # 1825)



  • Carlsberg declined to specify the exact volume of beer that is being saved per bottle, saying only that it is a "small amount."
    Photo: Carlsberggroup.com

Danish brewer Carlsberg is avoiding price markups in Russia by making some of its bottles smaller and putting less beer in others, the company's CEO said, Bloomberg reported Thursday.

Carlsberg, which relies on Russia for 35 percent of its profits, is having a torrid time. The company lowered its profit forecast for 2014 this week, blaming Russia's shrinking beer market and an economic downturn made worse by Western sanctions against Moscow for its role in the Ukraine conflict.

The initiative, which applies to half of Carlsberg's Russian stock, means "we don't have to increase prices as much, because then we can keep the same price points but lower volumes a little," CEO Joergen Buhl Rasmussen told Bloomberg.

A spokesman for Carlsberg declined to specify the exact volume of beer that is being saved per bottle, saying only that it is a "small amount," the report said.

Carlsberg, which owns the popular Baltika brand in Russia, said its Russian market share dropped 1.2 percentage points to 37.4 percent by volume in the first half of this year.





 


ALL ABOUT TOWN

Wednesday, Sept. 17


AmCham’s Investment and Legal Committee Meeting convenes this morning in their office in the New St. Isaac Office Center at 9 a.m.


Learn more about the science of teaching English at today’s EFL Seminar hosted by the British Book Center. Revolving around the topic of learning styles, the workshop will help attendees better understand the different effective learning methods that can be implemented to learn English more effectively.



Thursday, Sept. 18


Get your nerd on at Boomfest, St. Petersburg’s answer to the United States’ popular ComicCon. Starting today, this international festival of comics will take over venues throughout the city center and includes exhibitions of comics and illustrations, film screenings, competitions and the chance to meet the genre’s authors, artists and experts.



Friday, Sept. 19


SPIBA’s newest addition to their Cultural Discoveries events is “Handmade in Germany,” an exhibition featuring unique handmade objects of a significantly higher quality than mass-produced items. The work of over 100 German manufacturers will be displayed during the event, which opens today in the Lutheran Church of Saint Peter and Paul on Nevsky Prospekt and runs through Sept. 28.



Saturday, Sept. 20


Starting on Sept. 18 and ending tomorrow is the Extreme Fantasy Wakeboarding Festival in Sunpark by Sredny Suzdalskoye lake in the Ozerki region of the city.


Those after something more laid back can instead head to Jazz and Wine night at TerraVino with legendary jazz guitarist Ildar Kazahanov. 12/14 Admiralteyskaya Emb.



Sunday, Sept. 21


Learn more about African culture and get some exercise during today’s “Djembe and Vuvuzela,” a bike ride starting in Palace Square that includes several stops where riders can listen to the music of Africa or watch short films about the continent. The riders plan to set off at 4 p.m. and all you need to join is a set of wheels.



Monday, Sept. 22


Do you love puppetry? If so, then be sure to go to BTK-Fest, a five-day festival that starts on Sept. 19 celebrating the art. Contemporaries from France, Belgium, the U.K. and other countries will join Russian artists to put on theatrical performances involving a variety of themes, materials and eras. Workshops and meetings are also scheduled for a chance to discuss the artistic medium in further depth.



Tuesday, Sept. 23


Marina Suhih, Director of the External Communications Department at Rostelecom North-West, and Yana Donskaya, HR Director for Northern Capital Gateway are just some of the confirmed participants of today’s round table discussion on “Interaction with Trade Unions” being hosted by SPIBA. Confirm your attendance with SPIBA by Sept. 22.


Kino Expo 2014, an international film industry convention, will be at LenExpo from today until Sept. 26. The third largest exhibition of film equipment in the world, the expo focuses on not only Russia but former Soviet republics as well.



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